Refining Your Vision to Fit Today’s Marketplace
This year my business, Contemporary Music Center, has achieved a milestone. We turned 30 years old. It seems like yesterday that I opened the doors to CMC. Looking back, I…
Innovation! Eight Steps to Better Understanding and Addressing Customers’ Needs
Innovation is important, for it can help a business remain relevant in changing markets by creating new products and services. In my April 2018 MMR column titled, “Measuring Customer Perceptions,”…
NAMM Foundation Recognizes 623 School Districts and 98 Individual Schools in 20th Annual Best Communities for Music Education Recognition
In late March, the NAMM Foundation recognized 623 school districts in 41 states as among the Best Communities for Music Education (BCME). Now in its 20th year, the program honors…
Make Music Day 2019 Returns on Friday, June 21
Make Music Day, the annual global celebration of music occurring on the summer solstice, returns this year on Friday, June 21 with over 5,000 free outdoor concerts, music lessons, jam…
Music China 2019 to Combat Slower Economy by Facilitating Music Trade on a Bigger Scale
While China continues to fight back against its slowing economy with significant tax cuts and ambitious growth targets, a number of the country’s markets are still drawing more and more…
Trade Regrets: Kurt Glaesel
On March 26, NAMM historian Dan Del Fiorentino got in touch with sad news about the passing of violin-maker Kurt Glaesel: Our dear friend Jean Johnson called today to let…
ADJ Announces Spring 2019 Road Tour
ADJ Lighting has announced four spring Road Tour dates to demonstrate their latest lighting, video and audio technologies. The company will highlight the latest lighting technologies that were on display…
Alteros Names Novick Director of Sales & Marketing
Alteros, an Audio-Technica company, announces the appointment of Jonathan Novick to the position Director of Sales & Marketing. As a longtime veteran of the audio industry, Novick is uniquely qualified…
Reisman Family Announces The Liz Reisman Fund for School Music Education
The NAMM Foundation and the Reisman Family have announced a fund in honor of NAMM board member, music education advocate, and industry leader, Liz Reisman; she was 55 when she…
35th NAMM TEC Awards Announces Call for Entries
Fresh off a multitude of pro audio product debuts, new innovations and a celebration of technical and creative achievements, the NAMM TEC Awards council has announced a call for entries…
Taking DJ Sales Out For A Spin: DJ Customers Have Gone from the Margins of MI to being High-Margin Customers, but They Want to Know You Know Them
If the ultimate drummer diss-joke is “How many people in your band? Five – four musicians and a drummer,” then where does the DJ fit in? Ignoring the endless arguments…
Crush Drums Kicks It With Style
Crush Drums and Percussion made a big splash when it was launched at the 2011 Winter NAMM show, where the company was awarded numerous accolades as a “Company to Watch.”…