Small Business Matters: Experiencing the Perfect Sales Presentation
It finally happened. I actually met someone who has the exact formula needed for making any customer trust that the sales person has the customer’s best interest in mind. Enter…
The Sound of Money: Got Value?
As a 13-year-old guitarist in the ‘60s, I would often visit my local MI dealer. The policy of the store was: “You can look at the guitars, but no touching…
The Next Big Thing?
Many MMR readers recently returned from the annual NAMM Show in Anaheim (see our Show Report on page 26). Along with more traditional instruments, the gathering is a venue for…
Spector Basses Hosts Artist Appearances at Winter NAMM 2018
At the 2018 Winter NAMM Show, Spector Basses welcomed a slew of prominent artists to perform and hang out at their new booth. One of the highlighting moments from Spector’s…
Neutrik Announces Winter NAMM Grand Prize Winner
As part of Neutrik USA’s 30th anniversary activities during the recent Winter NAMM show, the company encouraged its customers to stop by, strike a pose, and share their photos with…
Roland Uses CHAUVET Professional Fixtures at Winter NAMM 2018
Roland’s exhibit at Winter NAMM 2018 featured a lighting design by Justin Preston that used a collection of over 90 CHAUVET Professional fixtures, including 32 Maverick MK2 Wash units. “Our…
Kitaro Visits Korg USA Booth at NAMM Show
Japanese recording artist Kitaro stopped by the Korg USA booth at the 2018 NAMM show and was greeted by Kato Seiki, president of Korg Inc., and Joe Castronovo, president of…
Vandoren Hosts 2018 VandoJam at NAMM Show
The 2018 VandoJam at NAMM showcased the breadth of Vandoren’s artist roster by featuring artists from all across the United States. In the opening star-set, L.A. regulars Jerry Vivino…
Korg USA Unveils New Two-Story Booth At Winter NAMM
Korg USA unveiled their new 7,000 Sq. foot, two-story booth at Winter NAMM this year in Anaheim, California. Equipped with custom brand displays, multi-media screens, private meeting spaces, and a…
Spector Adds New Short-Scale Basses
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Genelec Receives Technical Excellence and Creativity (TEC) Award at NAMM
The 8331 and 8341 Compact Coaxial Monitors (known as “The Ones” along with the larger 8351) from Genelec have received a NAMM Technical Excellence & Creativity (TEC) Award for Outstanding…
Bari Woodwinds Enjoys Successful NAMM
Bari Woodwinds enjoyed its most successful NAMM ever this year from January 25 to January 28 in Anaheim, California. Many new artist and players discovered the amazing mouthpieces that BARI…