Reverb, the largest online marketplace dedicated to buying and selling used and new musical instruments, has announced that its sellers saw continued growth in Q1 2024, outpacing every quarter of 2023. This success is part of a larger trend that has seen sales on Reverb increase by nearly 50% since 2020, fueled by demand for used and outlet music gear.
As interest in competitively priced musical instruments continued to grow throughout Q1 2024, sellers on Reverb saw sales of used and outlet music gear outpace their respective sales from Q1 2023, with sales of outlet music gear increasing by 20%.
To further support seller sales growth throughout the quarter, Reverb continued to enhance its proprietary seller tools, improve onsite search functionality—making it easier for buyers to find sellers’ competitively priced gear—and invest in full-funnel marketing.
In Q1, Reverb’s marketing efforts focused on driving awareness to its sellers and their competitively priced gear generated over 375 million impressions across its social media channels and paid advertising. Coupled with localized advertising, this affordability-focused marketing has resonated well in the US and the UK, Reverb’s second largest market, leading to a 13% increase in sales in the UK in Q1 of 2024 compared to Q1 of 2023.
“For over a decade, music makers have turned to Reverb’s seller community to find their next sound, from unique, one-of-a-kind instruments to affordable, used alternatives,” said Reverb’s CMO Kristen Cho. “We make it easy for buyers and sellers to connect over the perfect piece of music gear. Increasingly, that means supporting our sellers as buyers search for deals and affordable gear to fit their budgets. With our specialization and focus on affordability, we help sellers continue to grow their businesses and reach the next generation of music makers online.”
In Q1, Reverb generated buzz with music makers through affordability-focused video advertising campaigns and inspirational content. Notably, a campaign with award-winning blues rock guitarist Joe Bonomassademonstrated how music gear totaling just $1,000 can sound as good as a nearly priceless Jimi Hendrix setup.
To learn more about how to connect with the millions of music makers on Reverb looking for competitively priced music gear, contact sellerengagement@reverb.com.
