Sennheiser electronic took over business in September from Syntec International into its own newly formed sales subsidiary, Sennheiser Australia Pty Ltd. This move will enable Sennheiser to be closer to its customers in Australia and New Zealand and further strengthen its position in the APAC region. “During the last three years, we have recorded high growth in the Asian Pacific region. This positive development shows that having our own local subsidiaries has been the right strategic decision. With a direct presence in Australia and New Zealand, we are well positioned for the future and can serve our customers with our expertise, the excellent service and quality that Sennheiser is known for,” explains Daniel Sennheiser, CEO of Sennheiser electronic GmbH & Co. KG.
Bjørn Rennemo Henriksen is the designated Managing Director of the new Sennheiser subsidiary. He comes from Sennheiser’s Denmark-based subsidiary Sennheiser Nordic, where he was the Sales and Marketing Director for all Nordic and Baltic countries. He has been involved with Sennheiser in all business segments and in multiple markets over the last seven years, and brings a vast sales, marketing and product experience with him. Sennheiser Australia Pty Ltd. will be the 16th Sennheiser sales subsidiary, highlighting the international focus of the parent group. Sennheiser currently is represented in more than 60 countries worldwide.
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