Shure Announces Executive Roles for Cerra, Kundmann, Vaveris

Shure Incorporated has promoted three key Associates to the position of Vice President.

Dave Cerra has been named Vice President of Conferencing in the Product Development Division. Dave joined Shure as an Audio Engineer in 1995. During his tenure, Dave was lead audio developer for many of the Company’s groundbreaking wireless products and invented its patented Audio Reference Companding (ARC). He led the development of other key products such as PSM® 900, PSM 1000, Microflex® Wireless, and Microflex Advance. Dave holds Bachelor’s degrees in Recording from DePaul University and in Electrical Engineering from the University of Illinois-Chicago and a Master’s degree in Electrical Engineering from Northwestern University.

Tom Kundmann has been named Vice President of Professional Wireless Products in the Product Development Division. Tom began his Shure career in 2009 and has demonstrated expertise in the development of RF, digital, and DSP subsystems from architectures to final product testing. Tom has led numerous digital wireless initiatives at Shure, including the development of PGX-D, ULX-D, GLX-D®, QLX-D®, and Axient® Digital. He has a Bachelor’s degree (BSEE) from the University of Illinois-Champaign and a Master’s degree (MSEE) from the University of Illinois-Chicago. Tom holds 12 U.S. Patents in wireless technology.

Erik Vaveris has been named Vice President of Global Marketing in the Global Marketing and Sales Division. Erik joined Shure in 2001 and has held several positions in GMS, including Product Specialist, Research Analyst, Portfolio Manager for Entertainment Products, and Wireless Category Manager.  Erik worked with product specialists and engineers to successfully launch PGX-D, Axient, Wireless Workbench®, ULX-D, BLX®, GLX-D, Microflex Wireless, and QLX-D.

In 2014, he was named Director of Strategic Planning, and he was appointed Associate Vice President of Global Marketing in 2016. Erik leads the planning and implementation of marketing efforts to ensure consistency with the Shure brand position across Pro Audio, Musician and Consumer Audio, and Integrated Systems. Erik has a Bachelor’s degree in Music from Dartmouth College, a Master’s degree in Music Technology from Northwestern University, and an MBA from the Kellogg School of Management.

“I want to express my sincere congratulations to Dave, Tom, and Erik on these well-deserved promotions,” said Christine Schyvinck, Shure President and CEO. “These talented Associates have all proven to be outstanding leaders in their respective areas and instrumental in Shure’s engineering and marketing success. I am confident that they will lead the Company successfully and effectively in their new positions as Vice Presidents.”