Lloyd Spiegel, one of Australia’s most recognized guitarists, took the East Coast by storm with a string of Cole Clark clinics, bringing his comprehensive knowledge on the company’s large-scale acoustic guitar line to stores looking to enhance sales and brand awareness. Staff were educated on Cole Clark’s live pickup technology, as well as informed on the brand’s Australian heritage, touching on their unique construction and innovative manufacturing. Cole Clark guitars are made completely of all solid timber, using mostly native Australian tone woods that are largely sustainable.
Jeff LaCour, manager at Russo Music said, “The guys at Cole Clark bring a story and excitement to an already innovative instrument! You find yourself wondering why no one else has built a guitar around a pickup system before and what possibilities it brings to your own live performances.”
Spiegel’s dealer tour took him to House of Musical Traditions in Takoma Park, Maryland, Tone Tailors in Lititz, Pennsylvania, Russo Music in Hamilton Township, New Jersey, and Chuck Levin’s Washington Music Center in Washington D.C.
More than just a product demonstrator, Spiegel is the blueprint for many of Cole Clark’s designs and acts as a brand advisor for development and production. He has been affiliated with the brand as both an endorsed artist and specialist for almost twenty years.
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