After three decades within the Yorkville Sound family, including 10 years as Director of US Sales, Steve Hendee will be shifting his focus to overseeing Yorkville’s Export Sales division. Steve has traded in his Niagara Falls, NY desk for sunny Florida, and will continue his Export duties out of his home office.
While working as Yorkville’s Director of Sales, export management has been an integral part of Steve’s day-to-day. He will continue to manage relationships with all of Yorkville’s export partners from around the globe to ensure their success with Yorkville’s catalog of brands.
Steve is well-known internationally among dealers & distributors, manufacturers, and media. “Steve has countless relationships that can only result from decades of experience and working with a gold standard degree of integrity,” says Jeff Cowling, Yorkville Sound’s Vice President of Sales & Marketing “We are thrilled he will be remaining with us as our Export Sales Manager for his next act.”
After spending much of his career based out of upstate New York, Steve relocated to Bradenton, Florida to be with family in 2021. “To most, a move to Florida after decades of a successful career points to retirement; however, anyone who has worked with Steve, knows that he is not one to go gently into the night. We value Steve’s relationships with our partners, and look forward to expanding our global presence.” says Cowling.
Yorkville’s Niagara Falls office is still a bustling hub, and will be managed by Betty Warrick as Director of US Operations, Joe Warrick as Sales Manager, and James Otis as Assistant Sales Manager.
Please join Yorkville Sound in congratulating Steve on his new role and new home. Steve can be reached at shendee@yorkville.com.
