ADVERTISEMENT

In Today’s Music Business… Time-Tested Practices Still Serve You Well

October 29, 2025

Kirk Hammett and Gibson Custom Unveil the Raven

October 28, 2025

KMC Music Named Exclusive Distributor for Hiwatt, Park and WEM in U.S.

October 28, 2025

JBL Unveils New Flagship 4369 Studio Monitor

October 27, 2025

Celestion Unveils the CDX14-3035 HF Compression Driver

October 27, 2025

Black Lion Audio Launches Auteur Quad2: A Boutique Mic Preamp Four Times Over

October 27, 2025

Honoring the Legacy of Ken Parker, Founder of Parker Guitars

October 27, 2025

The NAMM Show Takes Home the Gold at Trade Show Executive’s 2025 Gold 100 Awards

October 27, 2025
Thursday, October 30, 2025
  • Contact
MMR Magazine
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • 2025 Dealers’ Choice Award Ballot
    • Don Johnson Award Winners Archive
  • Get Support!
  • DEPARTMENTS
    • Guitars / Fretted
    • Drums & Percussion
    • Keyboards & Synths
    • Pro Audio
    • Band & Orchestra
    • Accessories
    • Retail & Business
    • People / Profiles
    • News / Product Announcements
    • DJ & Lighting
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • 2025 Dealers’ Choice Award Ballot
    • Don Johnson Award Winners Archive
  • Get Support!
  • DEPARTMENTS
    • Guitars / Fretted
    • Drums & Percussion
    • Keyboards & Synths
    • Pro Audio
    • Band & Orchestra
    • Accessories
    • Retail & Business
    • People / Profiles
    • News / Product Announcements
    • DJ & Lighting
No Result
View All Result
MMR Magazine
No Result
View All Result

Sticking Around: Sales of Drum Sticks & Mallets in 2024

Christian Wissmuller by Christian Wissmuller
October 24, 2024
in Magazine Archive, Survey
0
Share on Facebook
ADVERTISEMENT

With a vast majority (95.9%) of participating dealers reporting upwards-trending or level sales of drum sticks and mallets, these accessories would seem to be a consistently solid source of income for MI retailers (a similar survey in 2021 found 90.9% of those polled observing “up” or “level” sales trends).

Read on to learn more about what types, materials, and brands of sticks are connecting with players in 2024.

ADVERTISEMENT

When compared to last fall, sales of drum sticks & mallets for your retail business, are…

Up: 77.3%

Down: 4.1%

Level: 18.6%

What specific types of drum sticks or mallets are selling best for your business?

Sticks: 80.9%

Brushes: 3.8%

Mallets: 7.2%

Rods: 2.9%

Swizzles: 1.9%

Brush/Stick Combos: 2.5%

Brooms/Cajon Brushes: .5%

Timbale Drum Sticks: .3%

What’s the most popular drumstick or mallet material at your store?

Hickory: 77.9%

Oak: 7%

Maple: 10%

Synthetic (metal, plastic): 5.1%

Which brands are generating the most profit for your operation?

Promark: 80.3%

Vic Firth: 78.8%

Vater: 62.5%

Zildjian: 62.5%

Meinl: 45.6%

Ahead: 40.3%

Regal Tip: 31.5%

Innovative Percussion: 24.3%

On-Stage: 19%

LP: 11.8%

Diamondback: 7.2%

Arduro Silent Sticks: 3%

Finley: 3%

Wincent: 3%

With respect to sales of drum sticks & mallets, what trends have you been noticing?

“Nylon tips continue to decline. There’s still demand and room for innovation in the ‘rod style,’ quieter sticks.”

Shane Kinney

Drum Center of Portsmouth

New Hampton, New Hampshire

“Drummers want less loud drums. Low volume solutions for both drums and e-drums are sought after.”

Stefan Korth

Custom Drum Shop

Hamburg, Germany

“We have two school districts that have significantly increased their mallet percussion for students, so our mallet sales have increased accordingly. Drummers are always experimental and will try new models of sticks as they come out, but most go back to the model they were using.”

David St. John

Music & Arts

Glendora, California

Tags: Drum stickssurvey
Previous Post

NAMM NeXT 2025 in Nashville – Dates Announced

Next Post

‘I Have Been Honored to be a Part of the Story’ – Hal Leonard’s Brad Smith on the Company’s Growing MI Distribution Business

Related Posts

Current Issue

In Today’s Music Business… Time-Tested Practices Still Serve You Well

October 29, 2025
Christian Wissmuller
General Music

The People’s Choice (and the Pulse of the Market)

October 22, 2025
CC Cardenas, Kat Witten, Mark Maxwell, Whitney McNicol
General Music

Maxwell’s House of Music – ‘We Create Musicians!’

October 22, 2025
Menzie Pittman
General Music

Expect The Unexpected

October 22, 2025
General Music

UpFront

October 22, 2025
General Music

Plugged-In Percussion

October 22, 2025
Next Post

‘I Have Been Honored to be a Part of the Story’ - Hal Leonard’s Brad Smith on the Company’s Growing MI Distribution Business

  • Trending
  • Comments
  • Latest
Top row, from left: Trish Moss, Rick van Heel, Phil Salazar and Heath Bathgate. Bottom row, from left: Matt Frampton, Sound Strategy Marketing, and Doug Schoenbeck. All are New Territory Sales Representatives.

Kepma Guitars Expands National Sales Team to Drive Growth and Strengthen Dealer Partnerships

October 27, 2025

KMC Music Named Exclusive Distributor for Hiwatt, Park and WEM in U.S.

October 28, 2025
Josh Vittek

VittekPR and Stungun Productions Join NAMM to Lead Artist and VIP Relations

October 27, 2025

German distribution deal for Seaboard

August 28, 2015

In Today’s Music Business… Time-Tested Practices Still Serve You Well

Kirk Hammett and Gibson Custom Unveil the Raven

KMC Music Named Exclusive Distributor for Hiwatt, Park and WEM in U.S.

JBL Unveils New Flagship 4369 Studio Monitor

In Today’s Music Business… Time-Tested Practices Still Serve You Well

October 29, 2025

Kirk Hammett and Gibson Custom Unveil the Raven

October 28, 2025

KMC Music Named Exclusive Distributor for Hiwatt, Park and WEM in U.S.

October 28, 2025

JBL Unveils New Flagship 4369 Studio Monitor

October 27, 2025
ADVERTISEMENT
The Latest News and Gear in Your Inbox - Sign Up Today!
  • November 2025

    Articles | Digital Issue
  • October 2025

    Articles | Digital Issue
  • September 2025

    Articles | Digital Issue
  • August 2025

    Articles | Digital Issue
  • July 2025

    Articles | Digital Issue
© 2005 - 2025 artistpro, LLC
7012 City Center Way, Suite 207
Fairview, Tennessee 37062
(800) 682-8114
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • 2025 Dealers’ Choice Award Ballot
    • Don Johnson Award Winners Archive
  • Get Support!
  • DEPARTMENTS
    • Guitars / Fretted
    • Drums & Percussion
    • Keyboards & Synths
    • Pro Audio
    • Band & Orchestra
    • Accessories
    • Retail & Business
    • People / Profiles
    • News / Product Announcements
    • DJ & Lighting

© 2005 – 2024 artistpro, LLC 7012 City Center Way, Suite 207 Fairview, Tennessee 37062 (800) 682-8114

This is Modal Title

Click Me