Recent

Thom Hannum Named Director of Education at Pearl Corporation

August 7, 2025

Excelcia Music Publishing and Wingert-Jones Publications Announce ‘Ready Sets’ for Concert Band

August 5, 2025

Get Ready to Rock The 2026 NAMM Show: NAMM Celebrates 125 Years with Five-Days of Music, Innovation and Industry Legacy

August 4, 2025

Jessica Tropea Joins Neutrik Americas as Customer Solutions Engineer

August 4, 2025

It’s Back to School Season: Is Your Store Ready?

August 5, 2025

Neil Potter Promoted to Director of National Sales at Allen & Heath USA

August 1, 2025

Sonique Drums Unveils Poly Pro Slim Snare Wire Straps

August 1, 2025

NAMM Announces New Leadership Teams For Women of NAMM and NAMM Young Professionals

July 30, 2025
Friday, August 8, 2025
  • Contact
MMR Magazine
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
MMR Magazine
No Result
View All Result

Sweetwater Surpasses 100 Million YouTube Views

Christian Wissmuller by Christian Wissmuller
February 13, 2017
in Upfront
0
938
SHARES
2.3k
VIEWS
Share on Facebook
ADVERTISEMENT

Sweetwater recently surpassed 100 million views on its YouTube channel, with subscribers to the channel now exceeding 137,000.

Sweetwater launched its video effort in December of 2008, with a part-time videographer and a part-time producer. Today, housed in state-of-the art studios completed in 2016, and designed by esteemed acoustician Russ Berger, the video staff includes five videographers, a creative director, and three content providers. In 2017 the department will produce approximately 900 videos.

ADVERTISEMENT

Sweetwater founder and president Chuck Surack said, “Our video efforts are an extension of our long-held commitment to being the experts in all things audio, from musical instruments to pro-audio gear. It’s a vindication of our video strategy to reach such a huge milestone in only nine years.”

Videos fall into four general categories: product demos, “how-to” videos, case histories, and interviews with industry professionals — musicians, audio manufacturers, and pro-audio users of renown. Most Sweetwater videos are product demos and are embedded on the appropriate product pages at Sweetwater.com.

Sweetwater’s editorial director, Mitch Gallagher, has been the principal subject of Sweetwater’s videos from the beginning, providing the most informative interviews and product demos in the industry. His videos are posted three times a week on Sweetwater’s YouTube and Facebook pages.

More recently, Sweetwater hired two extremely accomplished musicians to expand its video capacity. Guitarist Don Carr toured with the Oak Ridge Boys for 24 years, and drummer Nick D’Virgilio, one of the founding members of the popular progressive rock band Spock’s Beard, has toured with Genesis and Tears for Fears, as well as Circe de Soleil. Both Carr and D’Virgilio serve as session musicians in Sweetwater’s studios, as well as doing eight or more product demos each week.

Many Sweetwater product demos feature vendor product specialists and clinicians who visit weekly for Sweetwater’s training sessions for its Sales Engineers.

The video team also provides real-time coverage of NAMM and AES conferences, among other industry events, often producing as many as 100 videos for a single event.

Interviews with artists have included Joe Walsh, Peter Erskine, Mike Stern, Stanley Clarke, Joe Satriani, Thomas Dolby, Rick Nielsen, Bun E. Carlos, Avenged Sevenfold, Periphery, members of Megadeth and Anthrax, Nathan East, Alan Parsons, BT, Jonatha Brooke, Marcus Miller, Lzzy Hale, Adrian Belew, Victor Wooten, Jeff “Skunk” Baxter, Billy Sheehan, Steve Stevens, Chick Corea, Steve Morse, Ben Folds, Robbie Krieger, Tony Levin, Don Felder, and many others. Producers/engineers include Chris Lord Alge, Jack Douglas, Ken Scott, Mick Guzauski, Sylvia Massy, George Massenburg, Ed Cherney, Jacquire King, Frank Filipetti, Elliot Scheiner, Bruce Swedien, Jack Joseph Puig, and a host of others.

 

Tags: Sweetwater
Previous Post

‘Musikmesse Insider’ to Continue at 2017 Gathering

Next Post

Zildjian Names Stephans President

Related Posts

MMR Global

Get Ready to Rock The 2026 NAMM Show: NAMM Celebrates 125 Years with Five-Days of Music, Innovation and Industry Legacy

August 4, 2025
MMR Global

NAMM Announces New Leadership Teams For Women of NAMM and NAMM Young Professionals

July 30, 2025
MMR Global

NAMM’s Top 100 Dealer Awards Rebranded as The NAMM Retail Awards

July 21, 2025
Upfront

Guitar Center Launches First-ever In-store AI Shopping Assistant in Music Retail

July 21, 2025
MMR Global

ESP Guitars Distributes Morley Pedals in Latin America

July 21, 2025
Upfront

UK distributor John Hornby Skewes & Co. Ltd., (JHS) Closing

July 18, 2025
Next Post

Zildjian Names Stephans President

Please login to join discussion
  • Trending
  • Comments
  • Latest

Thom Hannum Named Director of Education at Pearl Corporation

August 7, 2025

Atomic Music: A 30-Year Legacy in the Heart of Beltsville

December 17, 2024

It’s Back to School Season: Is Your Store Ready?

August 5, 2025

Graph Tech Guitar Labs Launches Barrel Knobs for Ratio Machine Heads

January 6, 2025

Thom Hannum Named Director of Education at Pearl Corporation

Excelcia Music Publishing and Wingert-Jones Publications Announce ‘Ready Sets’ for Concert Band

Get Ready to Rock The 2026 NAMM Show: NAMM Celebrates 125 Years with Five-Days of Music, Innovation and Industry Legacy

Jessica Tropea Joins Neutrik Americas as Customer Solutions Engineer

Thom Hannum Named Director of Education at Pearl Corporation

August 7, 2025

Excelcia Music Publishing and Wingert-Jones Publications Announce ‘Ready Sets’ for Concert Band

August 5, 2025

Get Ready to Rock The 2026 NAMM Show: NAMM Celebrates 125 Years with Five-Days of Music, Innovation and Industry Legacy

August 4, 2025

Jessica Tropea Joins Neutrik Americas as Customer Solutions Engineer

August 4, 2025
ADVERTISEMENT
The Latest News and Gear in Your Inbox - Sign Up Today!
  • August 2025

    Articles | Digital Issue
  • July 2025

    Articles | Digital Issue
  • June 2025

    Articles | Digital Issue
  • May 2025

    Articles | Digital Issue
  • April 2025

    Articles | Digital Issue
© 2005 - 2025 artistpro, LLC
7012 City Center Way, Suite 207
Fairview, Tennessee 37062
(800) 682-8114

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!

© 2005 – 2024 artistpro, LLC 7012 City Center Way, Suite 207 Fairview, Tennessee 37062 (800) 682-8114

This is Modal Title

Click Me
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?