Targeting a ‘Strong Demand’

Customers are seeking, “versatile audio interfaces with the maximum variety of features in an all-in-one, compact, portable, and durable package,” says Adrian Haselhuber of PreSonus in this month’s cover feature (page 9). Based on a number of metrics, as well, as personal experience, those needs are being met by today’s suppliers – and then some.

My bandmate recently upgraded his previous audio interface (brand withheld in the spirit of being agnostic on the topic) used for recording demos and other, more “pro” projects, in favor a newer model (again, brand kept under wraps, though it’s one of those included in this issue’s article). To be clear, the older interface is from a well-respected supplier and was, for its time, fairly cutting edge. Although it’s only a few short years later, after having used this newer unit, myself, all I can say is: Wow!

Low latencies, bundled software, amazing audio specs, and downright simple “learning curve” – today’s audio interfaces are amazingly potent, versatile tools that have become key components within the arsenals of not only home recording enthusiasts, but DJs, podcasters, educators, streamers, and more. The timing of all these recent advancements really couldn’t have been strategically planned in ways that benefitted both the bands and dealers.

“Interface sales went bonkers in 2020,” observes MOTU’s Jim Cooper when reflecting upon the boom in home-creation during COVID-related quarantines and the like. Again from Haselhuber: “During the pandemic, a lot of people turned to making music and home recording as a way to stay hopeful and feel fulfilled through their creative exploration. This in turn resulted in a very large uptick of sales in musical instruments and home recording equipment.”

While very few look back fondly on the period of time defined by uncertainty, fear, and instability brought about by a mysterious and global pandemic, there’s no question that there were some byproducts that helped segments of MI (think fretted instrument sales, in particular – but also audio interfaces and other gear related to at-home creation of various types).

While most categories that experienced COVID-related booms have dealt with measurable market correction, sales of recording/streaming equipment – while also somewhat cooler than during the pandemic – remains very robust. As Proel North America’s Antonio Ferranti shares, “As remote work, home recording, and audio production continue to enjoy sustained elevation, there remains a strong demand for audio interfaces. As such, competition will continue to intensify, pushing manufacturers and retailers to innovate and provide more value to customers. The market will also see a trend towards more feature-rich, compact, and highly compatible interfaces to cater to the incredible variety of customer needs.”

Long story short? If your MI retail business isn’t already stocking audio interfaces and other vital components to independent recording and streaming projects, you may well want to consider adding those items to your inventory!

Lastly, by the time you read this, we’ll be very close to the final deadline for Dealers’ Choice Awards voting (November 17). Again, the link to vote is under the AWARDS tab at mmrmagazine.com, as well as pinned to our Facebook page, or you can visit here: https://mmrmagazine.com/2023-mmr-dealers-choice-awards-ballot/

Best of luck to the 2023 nominees!