ADVERTISEMENT

Guitar Center Drops 18 Exclusive Holiday 2025 Guitars from Fender, Gibson, Epiphone, Schecter, Martin and Taylo

November 24, 2025
Derek Byrne, HL office manager; Chad Johnson, HL employee & teacher at B&G Club; Trish Dulka, HL VP Marketing Comms; Brad Smith & Lewis Smith, Chad Smith Foundation; and Mark Knapp, Assistant VP of Development at the Boys & Girls Clubs of Greater Milwaukee

Hal Leonard Employees Choose Charity Over Holiday Gifts, Donating More Than $7,500 to Local Music Program

November 22, 2025

The First Ever Abbey Road Guitar: Gretsch Studiomatic

November 19, 2025
Sweetwater logo

Sweetwater Ranked Among Top US Companies for Customer Service by ‘Newsweek’

November 18, 2025

Pearl River Guitars Turn Heads At Myrtle Beach, SC Music Event

November 18, 2025

New Products November 2025

November 17, 2025

Upfront November 2025

November 17, 2025
Visitors explored the German, Czech, and Italian pavilions in Hall E1

Music China Concludes its 2025 Edition with Diverse Engagement, Inspiring New Paths for Industry Transformation

November 17, 2025
Tuesday, November 25, 2025
  • Contact
MMR Magazine
  • Subscribe Free!
    • Manage Subscription
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • 2025 Dealers’ Choice Award Ballot
    • Don Johnson Award Winners Archive
  • Get Support!
  • DEPARTMENTS
    • Guitars / Fretted
    • Drums & Percussion
    • Keyboards & Synths
    • Pro Audio
    • Band & Orchestra
    • Accessories
    • Retail & Business
    • People / Profiles
    • News / Product Announcements
    • DJ & Lighting
No Result
View All Result
  • Subscribe Free!
    • Manage Subscription
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • 2025 Dealers’ Choice Award Ballot
    • Don Johnson Award Winners Archive
  • Get Support!
  • DEPARTMENTS
    • Guitars / Fretted
    • Drums & Percussion
    • Keyboards & Synths
    • Pro Audio
    • Band & Orchestra
    • Accessories
    • Retail & Business
    • People / Profiles
    • News / Product Announcements
    • DJ & Lighting
No Result
View All Result
MMR Magazine
No Result
View All Result

Taylor Guitars Launches Historic Urban Wood Initiative with its New Builder’s Edition 324CE Made with Urban Ash

Christian Wissmuller by Christian Wissmuller
April 27, 2020
in Featured, MMR Global, Upfront
0
John Mahoney, Bob Taylor, and Scott Paul

John Mahoney, Bob Taylor, and Scott Paul

Share on Facebook
ADVERTISEMENT
John Mahoney, Bob Taylor, and Scott Paul

Taylor Guitars is proud to announce the launch of an exciting new Urban Wood guitar initiative. Developed in partnership with West Coast Arborists, Inc., the initiative gives select trees in need of removal from California cities a second life as high-value instruments. The first urban wood species to be featured in the Taylor guitar line is Urban Ash, used for the back and sides of Taylor’s new Builder’s Edition 324ce guitar.

While Taylor has been recognized for its industry-leading sourcing and replanting initiatives in other parts of the world — most notably the Ebony Project in Cameroon — this urban wood program marries the idea of sustainability with local sourcing in Taylor’s home state of California, bringing attention to an entirely new concept: the “urban forest.” This refers to the planned and managed tree canopies that provide the green infrastructure of cities and neighborhoods.

ADVERTISEMENT

There are an estimated 173 million trees in California’s urban tree canopy, covering 15 percent of its urban areas. These trees provide many benefits to communities — shade, sound absorption, wind breaks, wildlife habitat, and carbon sequestration, not to mention aesthetic appeal.

As beautiful and beneficial as urban trees are, they don’t live forever, and after years of maintenance, they eventually need to be removed due to old age, weather or disease damage, or other reasons. Historically, the trees have either been turned into low-value products like firewood or mulch or taken to a landfill.

In 2017, Taylor co-founder Bob Taylor, along with Taylor’s Director of Natural Resource Sustainability, Scott Paul, and master guitar designer Andy Powers, began to explore the idea of making guitars from end-of-life urban wood as another expression of Taylor’s commitment to responsible sourcing practices. As Powers has noted, historically, makers of string instruments used materials that were locally available.

Taylor’s exploration led to a relationship with Anaheim, California-based West Coast Arborists, Inc. (WCA), an established company that provides tree services to more than 300 municipalities and public agencies across California and Arizona — including Taylor’s home base of El Cajon, California. The company’s ability to manage tree inventories across the regions they service is remarkably advanced, thanks to proprietary software that incorporates GPS tracking and other data integration. Currently, they have more than 10 million tree sites inventoried in their computer database, and they have a mobile app that their network of arborists and clients can use to schedule and track tree service.

As part of its range of services, each year WCA plants between 18,000 to 20,000 new trees. They also remove trees when requested by a city, transporting them to their strategically located log yards across the state to facilitate disposal. To offset rising disposal costs and develop socially responsible market alternatives to keep trees out of landfills, 25 years ago, WCA launched a pilot urban wood recycling initiative with the California Department of Forestry and Fire Protection (CDF); it has since evolved into what WCA has dubbed their Street Tree Revival program.

The company also invited Taylor to evaluate its inventory of urban wood species from their log yards to determine if any would make instrument-grade tonewoods. After building prototype guitars with a handful of species, Powers identified one that excited him: Shamel ash, better known as tropical or evergreen ash. It’s a tree that was widely planted across parts of Southern California after World War II. Some 70 years later, some of those trees reached their end-of-life cycle and needed to be removed.

“This ash species happens to be a great mix of the right weight, density, dimensional stability and drying attributes, and responds well to sawing, sanding and finishing,” noted Powers. “In almost every physical way I can measure it, it’s reminiscent of really good Honduran mahogany.”

This ash’s characteristics make it a strong contender as a high-grade guitar wood of the future, which is why Powers decided to use it on the new Builder’s Edition 324ce — part of Taylor’s premium Builder’s Edition collection, which marries elevated playing comfort and aesthetic appeal with Taylor’s award-winning V-Class™ bracing to deliver an extraordinary playing experience. To help draw attention to the idea of using available urban timbers, Taylor is calling the wood Urban Ash.

Within the Builder’s Edition collection, the Builder’s Edition 324ce was designed with the versatility to appeal to a broad range of players, including working musicians looking for a premium performance tool. Together with a mahogany top and V-Class bracing, this makes one of Taylor’s most player- and stage-friendly guitars.

“Through perception and mindful solutions, Taylor Guitars has helped us redefine ‘waste’ into something that strums cool,” said Arlene Biscan, Marketing Manager at WCA. “This partnership has given us a platform to showcase just one of the many creative ways we can upcycle and utilize urban wood. We hope this project prompts awareness amongst our communities too; as we encourage more forward thinking when choosing the tree species we plant for our future.”

Both Taylor and WCA view this new Urban Wood guitar initiative as a new paradigm of responsible urban forest management with the potential to not only create a new, high-value market for end-of-life wood that has traditionally been part of the urban waste stream, but to bring more attention and resources to re-greening projects and expand the urban forest canopy in communities throughout Southern California and beyond. Powers also sees the broader benefits of embracing other urban woods for guitars.

“Using some of these available woods can help take some of the pressure off other tonewoods in other tropical areas of the world,” he said.

For more information about Taylor’s Urban Wood initiative, please visit taylorguitars.com and follow us on Facebook, Instagram, YouTube and Twitter. You can also read Scott Paul’s article about urban forests here.

Tags: Taylor Guitars
Previous Post

NAMM Webinar: House of Worship Streaming and Production in the COVID-19 Era

Next Post

Shure Names Knappe Associate VP

Related Posts

Derek Byrne, HL office manager; Chad Johnson, HL employee & teacher at B&G Club; Trish Dulka, HL VP Marketing Comms; Brad Smith & Lewis Smith, Chad Smith Foundation; and Mark Knapp, Assistant VP of Development at the Boys & Girls Clubs of Greater Milwaukee
MMR Global

Hal Leonard Employees Choose Charity Over Holiday Gifts, Donating More Than $7,500 to Local Music Program

November 22, 2025
Visitors explored the German, Czech, and Italian pavilions in Hall E1
MMR Global

Music China Concludes its 2025 Edition with Diverse Engagement, Inspiring New Paths for Industry Transformation

November 17, 2025
L-Acoustics APAC office, Singapore
MMR Global

L-Acoustics Opens Expanded APAC Headquarters in Singapore, Featuring New L-Acoustics Creative Studio

November 17, 2025
MMR Global

2025 MMR Dealers’ Choice Awards Ballot – Last Week to Vote!

November 15, 2025
MMR Global

Light in a Parallel Universe – Cameo at the Boomtown Festival 2025

November 14, 2025
Upfront

Marshall and Spinal Tap Reunite for the Loudest Amp Ever Made

November 12, 2025
Next Post

Shure Names Knappe Associate VP

Please login to join discussion
  • Trending
  • Comments
  • Latest

Guitar Center Drops 18 Exclusive Holiday 2025 Guitars from Fender, Gibson, Epiphone, Schecter, Martin and Taylo

November 24, 2025

Peavey Electronics Levels Up with PVXp Bluetooth Powered Speaker Systems

August 10, 2022

Pearl River Guitars Turn Heads At Myrtle Beach, SC Music Event

November 18, 2025
Steven Greenall (CEO, Denis Wick Products) / Stephen Wick (Retiring Board Chair, Denis Wick Products) / Francesco Passera (CEO, Music Center SRL) / Matteo Valagussa (CFO, Music Center SRL) at Denis Wick Products factory in Poole, Dorset, UK (5th August 2025)

Music Center SRL Acquires Denis Wick Products

August 8, 2025

Guitar Center Drops 18 Exclusive Holiday 2025 Guitars from Fender, Gibson, Epiphone, Schecter, Martin and Taylo

Derek Byrne, HL office manager; Chad Johnson, HL employee & teacher at B&G Club; Trish Dulka, HL VP Marketing Comms; Brad Smith & Lewis Smith, Chad Smith Foundation; and Mark Knapp, Assistant VP of Development at the Boys & Girls Clubs of Greater Milwaukee

Hal Leonard Employees Choose Charity Over Holiday Gifts, Donating More Than $7,500 to Local Music Program

The First Ever Abbey Road Guitar: Gretsch Studiomatic

Sweetwater logo

Sweetwater Ranked Among Top US Companies for Customer Service by ‘Newsweek’

Guitar Center Drops 18 Exclusive Holiday 2025 Guitars from Fender, Gibson, Epiphone, Schecter, Martin and Taylo

November 24, 2025
Derek Byrne, HL office manager; Chad Johnson, HL employee & teacher at B&G Club; Trish Dulka, HL VP Marketing Comms; Brad Smith & Lewis Smith, Chad Smith Foundation; and Mark Knapp, Assistant VP of Development at the Boys & Girls Clubs of Greater Milwaukee

Hal Leonard Employees Choose Charity Over Holiday Gifts, Donating More Than $7,500 to Local Music Program

November 22, 2025

The First Ever Abbey Road Guitar: Gretsch Studiomatic

November 19, 2025
Sweetwater logo

Sweetwater Ranked Among Top US Companies for Customer Service by ‘Newsweek’

November 18, 2025
ADVERTISEMENT
The Latest News and Gear in Your Inbox - Sign Up Today!
  • November 2025

    Articles | Digital Issue
  • November 2025

    Articles | Digital Issue
  • October 2025

    Articles | Digital Issue
  • September 2025

    Articles | Digital Issue
  • August 2025

    Articles | Digital Issue
© 2005 - 2025 artistpro, LLC
7012 City Center Way, Suite 207
Fairview, Tennessee 37062
(800) 682-8114
No Result
View All Result
  • Subscribe Free!
    • Manage Subscription
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • 2025 Dealers’ Choice Award Ballot
    • Don Johnson Award Winners Archive
  • Get Support!
  • DEPARTMENTS
    • Guitars / Fretted
    • Drums & Percussion
    • Keyboards & Synths
    • Pro Audio
    • Band & Orchestra
    • Accessories
    • Retail & Business
    • People / Profiles
    • News / Product Announcements
    • DJ & Lighting

© 2005 – 2024 artistpro, LLC 7012 City Center Way, Suite 207 Fairview, Tennessee 37062 (800) 682-8114

This is Modal Title

Click Me