Recent

Neil Potter Promoted to Director of National Sales at Allen & Heath USA

August 1, 2025

Sonique Drums Unveils Poly Pro Slim Snare Wire Straps

August 1, 2025

NAMM Announces New Leadership Teams For Women of NAMM and NAMM Young Professionals

July 30, 2025

Jeff Mulvihill Appointed Combo Drum and Concert Percussion Brand Manager for KHS America

July 29, 2025

John Harvill to Assume Brand Management of Mapex & Majestic Marching Percussion

July 29, 2025

Introducing New PreSonus Special Edition StudioLive Digital Mixers

July 29, 2025

D’Angelico Guitars Launches 60th Anniversary Grateful Dead Collection

July 29, 2025

Recording and Mixing Engineer Thiago Baggio Thrives with DPA Microphones

July 29, 2025
Saturday, August 2, 2025
  • Contact
MMR Magazine
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
MMR Magazine
No Result
View All Result

Tech 21 Celebrates 25 Years

Christian Wissmuller by Christian Wissmuller
February 24, 2014
in Upfront
0
938
SHARES
2.3k
VIEWS
Share on Facebook
ADVERTISEMENT

Launched in midtown Manhattan in 1989, Tech 21 was never part of Andrew Barta’s plans. Now, 25 years later, it’s interesting to know that Barta had no thoughts of starting his own company, let alone becoming a manufacturer. His dream, like so many in this business, was to be a rock star. While performing most nights, Andrew earned his living repairing, modifying and customizing amplifiers during the day. Andrew was avid tinkerer, and would build or modify various distortion and effect pedals in his spare time. Over the course of 10-plus years, Andrew worked on developing a pedal he simply wanted for his own personal use.

The small black box remained nameless for two years, while Andrew attempted to sell his technology to some of the major manufacturers. But they weren’t able to foresee the potential and how much impact it would eventually have. Unable to abandon his idea, Andrew had to set out on his own. With the help and advice of Dale Krevens, Vice President of Tech 21, the SansAmp was named and Tech 21 was formed. Although this kind of product had never before existed, it took a surprisingly short amount of time to gain acceptance from players.

ADVERTISEMENT

Tech 21 pioneered the direct recording movement and created an entirely new category of signal processing. The SansAmp tube amplifier emulator was the first device to enable musicians to consistently dial in tones and patch them directly to a studio mixer or stage PA without searching for hours and hours to find that elusive “sweet spot.” Instead, the 100 percent analog SansAmp delivered all of its sounds from a pocket-sized pedal.

Today, Tech 21 offers a full line of SansAmps, as well as effects and amplifiers. The goal is to make player-friendly, truly useful, flexible, multi-functional, roadworthy, workhorse products. Many of their products have changed little, or not at all, and are still in production today, including the original SansAmp Classic (‘89), SansAmp Bass DI/Bass Driver DI (‘92), SansAmp GT2 (‘93), SansAmp PSA (‘93), MIDI Mouse footcontroller (‘95), Trademark 60 combo guitar amp (‘96), SansAmp RBI (‘01), and SansAmp RPM (‘04).

 

Tags: Andrew BartaDale KrevensTech 21
Previous Post

Fishman Appoints Wilson as International Sales Manager

Next Post

Yamaha Dealers to Preview ‘Elton John – The Million Dollar Piano’

Related Posts

MMR Global

NAMM Announces New Leadership Teams For Women of NAMM and NAMM Young Professionals

July 30, 2025
MMR Global

NAMM’s Top 100 Dealer Awards Rebranded as The NAMM Retail Awards

July 21, 2025
Upfront

Guitar Center Launches First-ever In-store AI Shopping Assistant in Music Retail

July 21, 2025
MMR Global

ESP Guitars Distributes Morley Pedals in Latin America

July 21, 2025
Upfront

UK distributor John Hornby Skewes & Co. Ltd., (JHS) Closing

July 18, 2025
Upfront

EMD Music to Distribute Stringjoy

June 23, 2025
Next Post

Yamaha Dealers to Preview 'Elton John – The Million Dollar Piano'

Please login to join discussion
  • Trending
  • Comments
  • Latest

John Harvill to Assume Brand Management of Mapex & Majestic Marching Percussion

July 29, 2025

D’Angelico Guitars Launches 60th Anniversary Grateful Dead Collection

July 29, 2025

Taylor Guitars Launches New Collection Ahead of NAMM

January 27, 2025

Atomic Music: A 30-Year Legacy in the Heart of Beltsville

December 17, 2024

Neil Potter Promoted to Director of National Sales at Allen & Heath USA

Sonique Drums Unveils Poly Pro Slim Snare Wire Straps

Celebrating 25 Years of Gator Cases: Built for Retailers, Trusted by Musicians By Mike Lawson

NAMM Announces New Leadership Teams For Women of NAMM and NAMM Young Professionals

Neil Potter Promoted to Director of National Sales at Allen & Heath USA

August 1, 2025

Sonique Drums Unveils Poly Pro Slim Snare Wire Straps

August 1, 2025

NAMM Announces New Leadership Teams For Women of NAMM and NAMM Young Professionals

July 30, 2025

Jeff Mulvihill Appointed Combo Drum and Concert Percussion Brand Manager for KHS America

July 29, 2025
ADVERTISEMENT
The Latest News and Gear in Your Inbox - Sign Up Today!
  • July 2025

    Articles | Digital Issue
  • June 2025

    Articles | Digital Issue
  • May 2025

    Articles | Digital Issue
  • April 2025

    Articles | Digital Issue
  • March 2025

    Articles | Digital Issue
© 2005 - 2025 artistpro, LLC
7012 City Center Way, Suite 207
Fairview, Tennessee 37062
(800) 682-8114

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!

© 2005 – 2024 artistpro, LLC 7012 City Center Way, Suite 207 Fairview, Tennessee 37062 (800) 682-8114

This is Modal Title

Click Me
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?