It’s time! It’s time to take a moment to reflect on something that is really working, and I am not the only one who knows it.
I met Jeremy Chapman through a NAMM program; As we got to know each other, he shared information with me about his business, The Acoustic Shoppe, and casually spoke of his band with his brothers. It was not too long after, at a NAMM Top 100 awards dinner, that I did meet John and Jason Chapman.
However, it was not until the following year when The Chapman Brothers were the featured artists at a NAMM breakfast, that I had my real introduction to them. Once I picked myself up off the floor after realizing the prowess of this awesome band of brothers, I chased them down, and my exact words were, “Really?! You could have told me – I mean some kind of a hint would have been nice.” To put it mildly, The Chapman Brothers play bluegrass music to an artful level, and their vocal harmonies are fire. You must do yourself a favor and listen to them on Spotify.
The Chapman Brothers are the proud owners of The Acoustic Shoppe, located in Springfield Missouri. If I was not already impressed by the music aspect of the brothers, their shop is every bit as impressive as the love and respect The Chapmans exude in their music. The store’s web page is as clean as a whistle, and their mission statement makes it explicitly clear to the person browsing that they have found a music store with integrity. When you click on “Meet the Staff,” reading about the team and their mission spellbinds you.
The Acoustic Shoppe is a team of experienced musicians driven by an obsession to create a larger Acoustic Music community.
Our Mission:
- Thrill EVERY customer
- Improve lives through music
- Be a positive impact on our environment and community
- Make acoustic music and education accessible to everyone at every stage
- Leverage our experience to curate the best products to help customers succeed
If we live up to these promises, the opportunities for personal and financial growth of our employees and families will follow.
Let’s examine various points in their mission statement. It’s not until their last bullet point that they mention products, and when they do, they mention “the best products to help customers succeed.” Because they state it that way, it is clear to the consumer that this shop has the customer’s best interest in mind. In other words, they do not just want a sale: they want a relationship. That equates to service, and that will always be to their customers’ advantage. Think for a minute. Who would not want to shop there? Trust is what turns a sale into a long-term customer. However, let’s keep digging into their philosophy of success.
Reflect on the third bullet, “Make acoustic music and education accessible to everyone at every stage.” The phrase “to everyone at every stage” shows clearly that this family and their staff want you to feel like you are part of their family too; and “every stage” means you are never too young or too old to learn the joys and benefits of making music. No wonder they are successful.
By now you must have a feel for the passion of the Chapman Brothers, but it does not stop there. I’m just rolling up my acoustic sleeves. How does Old School meets New School sound?
The Acoustic Shoppe’s web page is simply a work of art. Their site is informative, easy to navigate, family oriented, and of course takes you to their extensive blog post, and their YouTube page. The layout of their site is fluid, the pictures are great, and it compels the user to keep clicking. The Chapmans have found interesting ways to keep you engaged, and their hook is through the idea of community. It is no wonder they have become a trusted source in both the bluegrass community, and their local community. The Acoustic Shoppe has managed to charm its viewers with style, grace, and expertise. It is easy to see why their online sales are through the roof, and why they have won the respect of all major manufacturers. The Acoustic Shoppe is celebrated as the No.1 Eastman acoustic guitar dealer worldwide.
What else can this team of wizards do? Music education of course.
The Acoustic Shoppe Academy is their lessons program, and they hail as the top destination in their area for learning to play guitar, banjo, mandolin, violin, or about any other stringed instrument! You know you have arrived when artists such as Sierra Hull, give you a personal shout out, or Rhonda Vincent shares a Bill Monroe story on your blog. It is then that you realize your business is making a meaningful contribution to the music industry.
Congrats to this music family, and the entire staff at The Acoustic Shoppe! Here’s to continued success.
