The Riverboat Louis Armstrong Employs Ashly Audio Solutions

The Riverboat Louis Armstrong in New Orleans is one of the newest entertainment vessels to float the Mississippi River. The riverboat also happens to be one of the best sounding locations in the city or on the river, thanks to a flexible and versatile sound system powered by Ashly Audio.

“After listening to the owner talk about his needs and then what he was hearing from other vendors I realized the other integrators were telling them they would need to put in a touring-grade system,” said Chris Brown, managing director at SOUNd CHeK Music, the integrator of the riverboat’s sound system. “That’s easy. Yet what I heard him say was they would be hosting a number of events here, all separated into different decks and zones. So, what the riverboat truly needed was a flexible set of systems, addressing different needs, and it needed to be intuitive so anyone on the vessel could operate it.”

The owner, Warren Reuther, a native-New Orleanian and established entrepreneur in the area speaks of how critical it was that he have beautiful sounding audio on the riverboat named for a jazz icon.

“When Louis was young he wasn’t allowed to play in the bars in New Orleans,” Reuther said. “But he could chop it up on the docks as a deckhand. He was able to work his way on the boats in New Orleans. A really amazing piece of his story is here in this city, and I wanted to honor that. It took a few years to find the right boat. And then it took some time to find the right partners – but when I look at the sound system, what Chris Brown did here is really impressive.”

Brown and system designer Michael Montero, integrated an Ashly PEMA ne24.24M16X8, multiple PEMA8250 series amplifiers, plus KLR series amplifiers, over the four decks and 425 speaker devices to create a completely agile audio package that operate as 6 separate stand-alone event spaces.

The system also provides the flexibility to share performances between any of the six event spaces at the touch of an iPad or wall mounted remote preset.

“I see what he’s built on this boat as a piece of art and history, and I wanted to make sure we provided a sound system that exceeded Mr. Reuther’s expectations and could remain relevant for many years,” Brown said. “Ashly products are incredibly intuitive and versatile. The riverboat is ready for any tour that comes in, and is flexible enough to accommodate any type of artist or band. But it’s also going to work for smaller events and is agile in the sense that people can use the system without any professional training. That’s the beauty of it.”

Brown said the ability to use Ashly software on an Apple iPad was a key component of offering the riverboat staff control over all aspects of the system.

“The iPad app was extremely important,” Brown said. “It works well for a house engineer as it allows them to do a sound check by walking around the room with the iPad to make adjustments. It also allows in-house staff to quickly and easily change the levels on a system for any event that might be booked. Every room can quickly and easily be set up for background music, live music, or any other type of audio you might need. And for an event space, that is critical.”

Brown said the design process was meticulous and detailed – and Ashly’s capabilities allowed for that level of precision on components such as delays based on location.

“The stairwells and aft lounge are delayed to the main stage speaker system,” Brown said. “It’s quite thorough. It sounds great everywhere.”