Recent

Neil Potter Promoted to Director of National Sales at Allen & Heath USA

August 1, 2025

Sonique Drums Unveils Poly Pro Slim Snare Wire Straps

August 1, 2025

NAMM Announces New Leadership Teams For Women of NAMM and NAMM Young Professionals

July 30, 2025

Jeff Mulvihill Appointed Combo Drum and Concert Percussion Brand Manager for KHS America

July 29, 2025

John Harvill to Assume Brand Management of Mapex & Majestic Marching Percussion

July 29, 2025

Introducing New PreSonus Special Edition StudioLive Digital Mixers

July 29, 2025

D’Angelico Guitars Launches 60th Anniversary Grateful Dead Collection

July 29, 2025

Recording and Mixing Engineer Thiago Baggio Thrives with DPA Microphones

July 29, 2025
Saturday, August 2, 2025
  • Contact
MMR Magazine
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
MMR Magazine
No Result
View All Result

Trade Regrets: Jerry Ash

Christian Wissmuller by Christian Wissmuller
July 10, 2023
in MMR Global, Trade Regrets, Upfront
0
939
SHARES
2.3k
VIEWS
Share on Facebook
ADVERTISEMENT

The MI world lost a true giant recently, when Jerry Ash, former president and chairman of Sam Ash Music, passed away on July 6. Our thoughts are with the Ash family and all of Jerry’s many friends within the industry and beyond.

The following was posted on the Sam Ash website:

ADVERTISEMENT

Surrounded by family, Jerry Ash, former President and Chairman of Sam Ash Music, passed away on Thursday, July 6, 2023. He was highly respected as a businessperson but most importantly, he was a kind, honest man who believed in treating everyone with respect. That’s the lasting impression Jerry aimed to leave on the people he met, whether a customer, colleague, friend, or family member.

About Jerry Ash

Jerome Ash was born in Brookyln, NY, in 1925. As a young man, Jerry started playing piano, but after a few summers performing in the Catskills Mountain Region, he decided to pursue other endeavors. A few years later, Jerry was drafted into the US Army and proudly served during World War II.  After returning from Europe, Jerry attended the City College of New York to study Chemistry. After graduating from college, Jerry joined the family business.  Although Sam Ash Music had humble beginnings as a single local store in Brooklyn started by his father and mother, Sam and Rose, it was Jerry and his brother, Paul, that expanded the business into a national retail brand. Jerry was not a musician himself, but he knew two important things: always listen to what the customer wants, and do everything you can to make the customer happy. Never lie or cheat! Through business acumen, idealism, hard work and his wonderful way with people, Jerry guided Sam Ash Music to incredible heights, setting the standard for the entire music products industry.  Jerry’s innovative spirit was critical to the success of his company. After the Beatles played the Ed Sullivan show in 1964, Jerry quickly filled his store with the electric guitars and Ludwig drum sets that he knew customers were going to start asking for. He made Sam Ash one of the first music stores to adopt recording equipment, synthesizers, and guitar effects pedals. Jerry saw potential in both the people and the products they made. He took a chance on many brands, giving them critical initial exposure . Now legendary brands like Ibanez, Tama, and PRS have had some of their first orders written by Jerry Ash. Back in the late 70s, he saw the beginnings of Yamaha at a small exhibition, saying to his son Richard, “These guys are going to be something.”Of course, he turned out to be correct. 

A Family Man

To some, it might seem that his proudest achievement was the business he built. But if you knew Jerry , you’d know that his greatest joy was his family. He loved talking about the wonderful people in his family circle, and warmly welcomed anyone who joined it. Jerry led Sam Ash Music with his younger brother Paul, who passed away in 2014. His beloved wife Bernice, who passed away in 2020, was the head of the printed music department for the entire organization for many years. Jerry is survived by his younger sister Marcia, his three sons, David, Richard, and Sammy (and their lovely wives); nine grandchildren, and one great grandchild. All of Jerry’s sons followed him into the family business, maintaining the ideals and company culture that defined their father’s success. Several of Jerry’s grandchildren currently hold key positions at the company, while others have found great success in law and technology.  But let’s not forget how much he loved his work and the people he worked with. He genuinely cared about people, which only made his family and business stronger over the years.

Jerry Ash was more than a husband, brother, father, grandfather, and great grandfather. He was a pillar of strength and a beacon of kindness, whose legacy will continue to inspire us all. 

We will miss you and carry on your legacy. Rest easy, Jerry Ash.

Tags: Jerry AshSam Ash
Previous Post

Gibson Brands Appoints Cesar Gueikian as Permanent CEO

Next Post

House of God Productions Goes Big With Allen & Heath

Related Posts

MMR Global

NAMM Announces New Leadership Teams For Women of NAMM and NAMM Young Professionals

July 30, 2025
MMR Global

Recording and Mixing Engineer Thiago Baggio Thrives with DPA Microphones

July 29, 2025
Cesar Lamschtein, incoming Audio Engineering Society President-Elect in 2026
MMR Global

Audio Engineering Society Announces Results of 2025 Elections

July 29, 2025
MMR Global

Martin Audio Guides Visitors Through UK Pavilion at Osaka’s Expo 2025

July 28, 2025
MMR Global

NAMM’s Top 100 Dealer Awards Rebranded as The NAMM Retail Awards

July 21, 2025
Upfront

Guitar Center Launches First-ever In-store AI Shopping Assistant in Music Retail

July 21, 2025
Next Post
dLive C3500 at Front of House

House of God Productions Goes Big With Allen & Heath

Please login to join discussion
  • Trending
  • Comments
  • Latest

New Soaker Cups from Jones Double Reed Products

August 7, 2018

John Harvill to Assume Brand Management of Mapex & Majestic Marching Percussion

July 29, 2025

D’Angelico Guitars Launches 60th Anniversary Grateful Dead Collection

July 29, 2025

Taylor Guitars Launches New Collection Ahead of NAMM

January 27, 2025

Neil Potter Promoted to Director of National Sales at Allen & Heath USA

Sonique Drums Unveils Poly Pro Slim Snare Wire Straps

Celebrating 25 Years of Gator Cases: Built for Retailers, Trusted by Musicians By Mike Lawson

NAMM Announces New Leadership Teams For Women of NAMM and NAMM Young Professionals

Neil Potter Promoted to Director of National Sales at Allen & Heath USA

August 1, 2025

Sonique Drums Unveils Poly Pro Slim Snare Wire Straps

August 1, 2025

NAMM Announces New Leadership Teams For Women of NAMM and NAMM Young Professionals

July 30, 2025

Jeff Mulvihill Appointed Combo Drum and Concert Percussion Brand Manager for KHS America

July 29, 2025
ADVERTISEMENT
The Latest News and Gear in Your Inbox - Sign Up Today!
  • July 2025

    Articles | Digital Issue
  • June 2025

    Articles | Digital Issue
  • May 2025

    Articles | Digital Issue
  • April 2025

    Articles | Digital Issue
  • March 2025

    Articles | Digital Issue
© 2005 - 2025 artistpro, LLC
7012 City Center Way, Suite 207
Fairview, Tennessee 37062
(800) 682-8114

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!

© 2005 – 2024 artistpro, LLC 7012 City Center Way, Suite 207 Fairview, Tennessee 37062 (800) 682-8114

This is Modal Title

Click Me
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?