VIDEO: Manuel Rodriguez factory tour

Manuel Rodriguez has unveiled a new video outlining its production process, which it recently returned to its native Spain. 

In the video Manuel Rodriguez, CEO of MR Guitars, shows us his factory in Esquivias, Toledo and takes the viewer through the entire production process of a guitar line known around the world as “Brand Spain.”. Click on the picture below to see it.

The video was made to support the launch of its expanded US sales and marketing program through KMC Music.

According to third-generation CEO Manuel Rodriguez III, the production of the new video also coincides with the recent completion of a substantial factory expansion and remodeling program that allows the company to increase its production capacity.  “We felt it was important to show our distributors, dealers, and, most importantly, our customers where and how we design and make our unique line of instruments.  Our Spanish roots, the cradle of the classical and flamenco guitar, are key for the quality and beauty of our products.  This new video vividly showcases the passion, care, and commitment to quality that goes into the production of our guitars — a commitment that goes back to 1905.”