Recent

Excelcia Music Publishing and Wingert-Jones Publications Announce ‘Ready Sets’ for Concert Band

August 5, 2025

Get Ready to Rock The 2026 NAMM Show: NAMM Celebrates 125 Years with Five-Days of Music, Innovation and Industry Legacy

August 4, 2025

Jessica Tropea Joins Neutrik Americas as Customer Solutions Engineer

August 4, 2025

It’s Back to School Season: Is Your Store Ready?

August 5, 2025

Neil Potter Promoted to Director of National Sales at Allen & Heath USA

August 1, 2025

Sonique Drums Unveils Poly Pro Slim Snare Wire Straps

August 1, 2025

NAMM Announces New Leadership Teams For Women of NAMM and NAMM Young Professionals

July 30, 2025

Jeff Mulvihill Appointed Combo Drum and Concert Percussion Brand Manager for KHS America

July 29, 2025
Wednesday, August 6, 2025
  • Contact
MMR Magazine
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
MMR Magazine
No Result
View All Result

VME Become Martin Audio’s Largest Rental Partner of MLA

Christian Wissmuller by Christian Wissmuller
November 1, 2023
in MMR Global
0
940
SHARES
2.3k
VIEWS
Share on Facebook
ADVERTISEMENT

Martin Audio rental partners VME have announced a major commitment to the company. In making a heavy investment in the company’s multi-award-winning MLA platform, they have at a stroke become the manufacturer’s largest global rental partner of the award-winning systems.

Based in the north of England VME, run by brothers Dion and Andre Davie, recognized that after lockdown, the live events industry rebounded at such pace and velocity that inventories were quickly running dry. As a vital part of the MLA network, and sensing the heavy demand on stock, especially in peak season, they took a dynamic approach by repositioning themselves as dry hire specialists, as well as giving them a new cutting edge and marketing outreach for their own productions.

ADVERTISEMENT

The latest order for 475 cabinets is split into the following products: 179 x MLA; 24 x MLD; 80 x MLX; 40 x DSX and 152 x MLA Compact.

Confirming that they now hold in excess of 600 Martin Audio enclosures in total, VME Operations Manager, Aaron Harvey-Holt, agreed that “dry hire has gone massive across the UK with everyone being short of kit.” He said the company had already been deliberating over acquiring another system. “It needed to be something that would fit with what we already had and be used on our own gigs but at the same time it needed to have a dry hire value—because there are some systems out there that people don’t really dry hire.”

A meeting in London with Martin Audio Managing Director, Dom Harter, moved the scenario forward, and following some constructive machinations the deal was done—much to the relief of Harvey-Holt. “We had been desperately short of kit for dry hire this summer,” he revealed. “This will not only ensure we don’t run short of stock again but will enable us to look at new sectors we can get into over the coming years. The long-term plan is to get back on the touring scene.”

One of the doors he predicts may open is the corporate world—largely due to the fact that part of the consignment is more than 150 of the smaller, more versatile MLA Compact enclosures.

“This is strategically designed to place us in the market for small, medium and large-scale gigs.”

As for moving into the dry hire market, Aaron Harvey-Holt is fairly relaxed. “We have a good team in the warehouse for testing MLA, prepping it and deprepping it, and we’ve got some experienced system techs who know the system really well.

“In fact I don’t see a gig we couldn’t do now with the power of MLA behind us.”

Dion Davie goes further, believing that the size and scope of their Martin Audio inventory will set VME off on a global path. “There isn’t a system on the market that does what MLA does—it’s untouchable and nothing comes near it. As for the MLA Compact it really packs a punch for such a small box,” he says.

Davie adds that VME have also invested in TORUS and are now in the process of becoming a uniquely Martin Audio house “right across the range.”

VME received their new stock in the early Autumn. After monitoring the success of this bold venture, they plan to invest further in the future, adding other pro audio components.

Tags: Martin Audio,
Previous Post

Guitar Center Announces Changes to Leadership, Including Appointment of Gabriel Dalporto as Chief Executive Officer

Next Post

PreSonus Launches Metro, Revolutionizing Remote Mixing For Audio Professionals

Related Posts

MMR Global

Get Ready to Rock The 2026 NAMM Show: NAMM Celebrates 125 Years with Five-Days of Music, Innovation and Industry Legacy

August 4, 2025
MMR Global

NAMM Announces New Leadership Teams For Women of NAMM and NAMM Young Professionals

July 30, 2025
MMR Global

Recording and Mixing Engineer Thiago Baggio Thrives with DPA Microphones

July 29, 2025
Cesar Lamschtein, incoming Audio Engineering Society President-Elect in 2026
MMR Global

Audio Engineering Society Announces Results of 2025 Elections

July 29, 2025
MMR Global

Martin Audio Guides Visitors Through UK Pavilion at Osaka’s Expo 2025

July 28, 2025
MMR Global

NAMM’s Top 100 Dealer Awards Rebranded as The NAMM Retail Awards

July 21, 2025
Next Post

PreSonus Launches Metro, Revolutionizing Remote Mixing For Audio Professionals

Please login to join discussion
  • Trending
  • Comments
  • Latest

It’s Back to School Season: Is Your Store Ready?

August 5, 2025

Excelcia Music Publishing and Wingert-Jones Publications Announce ‘Ready Sets’ for Concert Band

August 5, 2025

Yamaha Drums Adds Jamie Miller to Artist Roster

August 31, 2017
Tom Capo

KPODJ: The Gold Standard In Pro Audio Retail

January 26, 2017

Excelcia Music Publishing and Wingert-Jones Publications Announce ‘Ready Sets’ for Concert Band

Get Ready to Rock The 2026 NAMM Show: NAMM Celebrates 125 Years with Five-Days of Music, Innovation and Industry Legacy

Jessica Tropea Joins Neutrik Americas as Customer Solutions Engineer

It’s Back to School Season: Is Your Store Ready?

Excelcia Music Publishing and Wingert-Jones Publications Announce ‘Ready Sets’ for Concert Band

August 5, 2025

Get Ready to Rock The 2026 NAMM Show: NAMM Celebrates 125 Years with Five-Days of Music, Innovation and Industry Legacy

August 4, 2025

Jessica Tropea Joins Neutrik Americas as Customer Solutions Engineer

August 4, 2025

It’s Back to School Season: Is Your Store Ready?

August 5, 2025
ADVERTISEMENT
The Latest News and Gear in Your Inbox - Sign Up Today!
  • August 2025

    Articles | Digital Issue
  • July 2025

    Articles | Digital Issue
  • June 2025

    Articles | Digital Issue
  • May 2025

    Articles | Digital Issue
  • April 2025

    Articles | Digital Issue
© 2005 - 2025 artistpro, LLC
7012 City Center Way, Suite 207
Fairview, Tennessee 37062
(800) 682-8114

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!

© 2005 – 2024 artistpro, LLC 7012 City Center Way, Suite 207 Fairview, Tennessee 37062 (800) 682-8114

This is Modal Title

Click Me
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?