Whirlwind Expands New York Factory

Whirlwind, a leading interface manufacturer for the live event, audio installations, effects pedals, and theater industries, announced that they are completing a 13,000-square-foot expansion of their New York factory to handle the rapid growth the 41-year-old company has been experiencing.

When completed this month, the total size will be 60,000 square feet.

“We’re growing in every category, and every direction, so we needed our facilities to grow too,” says Will Young, marketing director/artist relations. “This expansion is going to allow us to increase our ability to serve our customers and shorten turnaround time considerably, among other things.” The “other things” include accommodate their power distribution Power Link division, which he says is especially seeing strong sales.

Whirlwind was founded in 1975 by Michael Laiacona, who has built a company that in the words of Young are “the company who connects everything — speaker cables, concert line arrays, consoles, and beyond.” They are consistently spec’d on the largest custom installs including places like the Yankee and Cowboy stadiums and even the White House. “One thing that is consistent across all product lines is that we overbuild, whether it be for installations, theaters, live events, concert touring, or players looking for a good guitar cable,” Young adds. “Everything we do is developed and built right here at our plant, and we’re able to make sure the reliability factor is extraordinarily high.” The addition will also call for adding more people to their already 140-person roster.