Willcox Guitars recently streamlined the manufacturing process at its facility, allowing the company to offer lower pricing on its Atlantis guitars and Saber basses.
This pricing shift will make these instruments more attractive to consumers and more profitable for dealers. The changes in manufacturing at the company’s Carpinteria, California headquarters were the result of a yearlong R&D effort spearheaded by company founder Christopher Willcox. Company personnel will be available to discuss these developments at the upcoming NAMM Show, January 16-19, 2016 (Booth 2683/Hall D).
Willcox Guitars are all powered by the LightWave Optical Pickup System, described by the company as “the most advanced string transducer available today.” The optical pickup system uses infrared light to sense string vibration, precisely capturing the rich and powerful sound of the instrument, and which is also ideally suited for individual string processing and synth access. Aside from the new product being introduced at the NAMM Show, Willcox’s product offerings on display include Atlantis ElectroAcoustic Guitars and Saber Basses, as well as HexFX editions of both.
Photo: Chris Willcox, pictured with a Willcox Saber Bass, at the company’s Carpinteria, California headquarters.
