Yamaha Commits to Musikmesse Presence

Yamaha Music Europe is planning another extensive showcase of brands and new products at the upcoming Frankfurt Musikmesse.

The firm will once again be exhibiting its full range in the Portalhaus building and will offer insights into the ‘World of Yamaha’, which, in addition to musical instruments, will touch on topics of Hi-Fi Audio – presenting its MusicCast system – as well as Yamaha Motors. Moreover, products by Yamaha brands Bösendorfer, Line 6 and Steinberg, will also be presented. In addition, the firm is extending its display in Hall 3.1 at Prolight + Sound and will be exhibiting new products for live sound presentations, installed sound and digital audio networking.

Several Yamaha artists will perform on stages in the Portalhaus, and there will be workshops and lectures by specialists in Yamaha products.

“Yamaha’s displays in the Portalhaus have been a major highlight over the last couple of years and a magnet for all musical communities. Moreover, the brand has, for decades, stood for innovation in the field of professional audio engineering. We are delighted to be able to continue the long-standing cooperation between Messe Frankfurt and Yamaha in 2018,” said Michael Biwer, group show director at Messe Frankfurt.

“Musikmesse and Prolight + Sound give us an opportunity to connect to our customers and potential customers – from musical beginners to professional sound engineers and qualified specialist retailers. The Portalhaus has proved its worth as a showcase for our products and offers ideal conditions for staging our high-quality instruments. And we have also reached the audience important to us in Hall 3.1, so that we are extending our presence there in 2018,” added Thomas Schöpe, president of Yamaha Music Europe.

 Musikmesse will take place from 11th to 14th April 2018 in Frankfurt am Main: Prolight + Sound will be held from 10 to 13 April 2018.