Recent

Bad Cat Introduces the Ocelot — Small Amp. Big Attitude. Total Control.

August 27, 2025

2025 MMR Dealers’ Choice Awards Nominations – Ballot Closes 9/5!

August 22, 2025
Paul Reed Smith and Governor Wes Moore: photo credit Stephanie Lemus/PRS Guitars

Paul Reed Smith Day Declared by Maryland Governor Wes Moore

August 22, 2025

Timeless Elegance Meets Modern Performance: Introducing The ADJ Vintage Bar

August 22, 2025

Slingerland Launches Radio King and Studio King Outfits, Plus Spare Parts

August 22, 2025

Seattle Cascades Now a Fully Powered KHS America Drum & Bugle Corps

August 22, 2025
Reid Peterson (Audio-Technica U.S. Executive Director of Sales, Professional Markets); Julie Van Berg (Mavric Incorporated sales associate); Kazuo Matsushita (Audio-Technica Corporation CEO/President); Pete Petty (Mavric Incorporated principal); Manabu Aoki (Audio-Technica U.S. CEO/President); Jeff Beck (Audio-Technica U.S. Regional Sales Manager, System Solutions); and David Barrett, Jerry Silhavy and John Herr (Mavric Incorporated sales associates). Photo credit: Corey Walthall, Clyne Media

Audio-Technica honors Mavric, Inc. with its President’s Award

August 22, 2025

Solid State Logic Appoints Mark Skipper to National Sales Manager, Eastern U.S., for Broadcast & Live Audio Production Systems

August 22, 2025
Thursday, August 28, 2025
  • Contact
MMR Magazine
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
MMR Magazine
No Result
View All Result

Yamaha Names Penstone-Smith as VP of Retail and E-Commerce

Christian Wissmuller by Christian Wissmuller
May 28, 2019
in Featured, People
0
938
SHARES
2.3k
VIEWS
Share on Facebook
ADVERTISEMENT

Douglas Penstone-Smith has joined Yamaha Corporation of America as vice president of retail and e-commerce. He reports directly to Matt Searfus, corporate vice president of integrated marketing.

In the newly-created role, Penstone-Smith is chartered with several initiatives to improve the Yamaha customer experience. He will work to improve and expand the Yamaha Music School in the U.S., which has already trained over six million worldwide. He is also charged with improving the Yamaha brand experience in dealer retail shops, including existing successful initiatives such as the Yamaha Experience Center and Shokunin Dealer displays. His role in expanding e-commerce is to help drive customers to dealer retail locations and to increase Yamaha connection to customers.

ADVERTISEMENT

“Douglas brings with him a long record of success in leading innovative retail solutions and customer experiences,” Searfus said. “He has a deep understanding of the shopping journey and how to create a customer-first focus; we are pleased to have a talented mind like Douglas’s working for Yamaha.”

Before joining Yamaha, Penstone-Smith dedicated 13 years to The LEGO Group, beginning his tenure in an analyst capacity in the United Kingdom and ascending through managerial positions in the European Union and United States to become director of retail experience, a post he held for six years. In that position, he oversaw the evolution and elevation of LEGO retail environments globally, creating a relevant LEGO experience across the end-to-end shopping journey. Penstone-Smith and his team shaped and enhanced guest experiences and solutions in flagship stores in London, Shanghai and Berlin, as well as 133 other retail stores around the world. As director of retail experience, Penstone-Smith also elevated the impact and importance of the company’s direct-to-consumer exclusive product portfolio.

Penstone-Smith has also applied his analytical and organizational acumen at BP/Safeway Partnership (UK) and KFC Ltd. (UK).

“My role at Yamaha is to ensure we better meet the needs and expectations of our customers wherever we meet and interact with them, whether online or in person,” Penstone-Smith said. “I am tremendously excited to work with my team members to build and develop an omni-channel strategy for Yamaha that ensures we deliver the best possible customer experience to our customers.”

Penstone-Smith earned his degree in Business Decision Management from Bournemouth University (UK). He, his wife Tristann, and their two young children Quinn and Evie relocated to California last year after 10 years on the East Coast.

Tags: Yamaha Corporation of America
Previous Post

Yamaha Sales Dept. Names Speers as District Manager

Next Post

ADJ Shines a Light on the International Children’s Winter Games

Related Posts

People

Solid State Logic Appoints Mark Skipper to National Sales Manager, Eastern U.S., for Broadcast & Live Audio Production Systems

August 22, 2025
People

Casio America Announces Retirement of Stephen Schmidt, Vice President of Electronic Musical Instruments

August 21, 2025
People

Chad Plageman Appointed Regional Sales Manager for Allen & Heath USA, Central Territory

August 15, 2025
People

Lectrosonics Appoints Nick Haring as Eastern U.S. Regional Sales and Technical Manager

August 15, 2025
John Kelley
People

Godin Guitars Appoints Musical Instrument Supply Consultants for Southeastern U.S. Sales Representation

August 11, 2025
People

Thom Hannum Named Director of Education at Pearl Corporation

August 7, 2025
Next Post

ADJ Shines a Light on the International Children’s Winter Games

Please login to join discussion
  • Trending
  • Comments
  • Latest

Bad Cat Introduces the Ocelot — Small Amp. Big Attitude. Total Control.

August 27, 2025

Jessica Tropea Joins Neutrik Americas as Customer Solutions Engineer

August 15, 2025

Furch Guitars Introduces Pioneer Series: All-Solid-Wood, Travel-Friendly Short-Scale Guitars

July 21, 2025

Music Sales swoops for Carisch

April 8, 2015

Bad Cat Introduces the Ocelot — Small Amp. Big Attitude. Total Control.

Paul Reed Smith and Governor Wes Moore: photo credit Stephanie Lemus/PRS Guitars

Paul Reed Smith Day Declared by Maryland Governor Wes Moore

Timeless Elegance Meets Modern Performance: Introducing The ADJ Vintage Bar

Slingerland Launches Radio King and Studio King Outfits, Plus Spare Parts

Bad Cat Introduces the Ocelot — Small Amp. Big Attitude. Total Control.

August 27, 2025

2025 MMR Dealers’ Choice Awards Nominations – Ballot Closes 9/5!

August 22, 2025
Paul Reed Smith and Governor Wes Moore: photo credit Stephanie Lemus/PRS Guitars

Paul Reed Smith Day Declared by Maryland Governor Wes Moore

August 22, 2025

Timeless Elegance Meets Modern Performance: Introducing The ADJ Vintage Bar

August 22, 2025
ADVERTISEMENT
The Latest News and Gear in Your Inbox - Sign Up Today!
  • August 2025

    Articles | Digital Issue
  • July 2025

    Articles | Digital Issue
  • June 2025

    Articles | Digital Issue
  • May 2025

    Articles | Digital Issue
  • April 2025

    Articles | Digital Issue
© 2005 - 2025 artistpro, LLC
7012 City Center Way, Suite 207
Fairview, Tennessee 37062
(800) 682-8114

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!

© 2005 – 2024 artistpro, LLC 7012 City Center Way, Suite 207 Fairview, Tennessee 37062 (800) 682-8114

This is Modal Title

Click Me
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?