Yamaha on the move at Musikmesse

It seems they just can’t stop messing around with the format of Musikmesse, with Yamaha now relocating from its traditional home in the Forum.

Next year’s show will see the Japanese giant move from its traditional location in the 2,300 square metre Forum to the Portalhaus building, which offers just over 5,000 square metres spread over four different floors. It is located close to the western entrance to the exhibition centre and directly linked to the Business World in Hall 11.1.

“We are delighted that Yamaha, another key player of the international musical instrument sector, has registered at this early stage to exhibit at Musikmesse 2016,” said Stephan Kurzawski, senior vice president, Messe Frankfurt. “In the past, the impressive Yamaha presentation has always been a magnet to Musikmesse visitors – and we will work together to add a new chapter to this success story next year.”

“On the occasion of the 50th anniversary of our European subsidiary, we aim to exploit the potential of the new Musikmesse concept to the full with a new area in the Portalhaus building,” added Thomas Schöpe, president of Yamaha Music Europe.

“This location is first class, thanks in particular to its close proximity to the Business World, which ensures short walking distances and promises good B2B quality. Additionally, we invite all musicians, music lovers and retail partners to visit us on all four days and find out about our innovations and gain inspiration from our extensive range.”

Musikmesse 2015 will be held at Messe Frankfurt from April 7th-10th 2016.