Recent

Bad Cat Introduces the Ocelot — Small Amp. Big Attitude. Total Control.

August 27, 2025

2025 MMR Dealers’ Choice Awards Nominations – Ballot Closes 9/5!

August 22, 2025
Paul Reed Smith and Governor Wes Moore: photo credit Stephanie Lemus/PRS Guitars

Paul Reed Smith Day Declared by Maryland Governor Wes Moore

August 22, 2025

Timeless Elegance Meets Modern Performance: Introducing The ADJ Vintage Bar

August 22, 2025

Slingerland Launches Radio King and Studio King Outfits, Plus Spare Parts

August 22, 2025

Seattle Cascades Now a Fully Powered KHS America Drum & Bugle Corps

August 22, 2025
Reid Peterson (Audio-Technica U.S. Executive Director of Sales, Professional Markets); Julie Van Berg (Mavric Incorporated sales associate); Kazuo Matsushita (Audio-Technica Corporation CEO/President); Pete Petty (Mavric Incorporated principal); Manabu Aoki (Audio-Technica U.S. CEO/President); Jeff Beck (Audio-Technica U.S. Regional Sales Manager, System Solutions); and David Barrett, Jerry Silhavy and John Herr (Mavric Incorporated sales associates). Photo credit: Corey Walthall, Clyne Media

Audio-Technica honors Mavric, Inc. with its President’s Award

August 22, 2025

Solid State Logic Appoints Mark Skipper to National Sales Manager, Eastern U.S., for Broadcast & Live Audio Production Systems

August 22, 2025
Thursday, August 28, 2025
  • Contact
MMR Magazine
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
MMR Magazine
No Result
View All Result

YCA Names Morris Creative Director of In-House Creative Agency

Christian Wissmuller by Christian Wissmuller
January 9, 2019
in Featured, People
0
964
SHARES
2.4k
VIEWS
Share on Facebook
ADVERTISEMENT

Yamaha Corporation of America (YCA) announced that Steve Morris has joined the company as creative director of Studio 60, the company’s in-house creative agency for Yamaha musical instruments and audio/visual products. Morris reports directly to Michelle Guzman, director of Studio 60.

“Steve has the award-winning talent we need and more than 20 years’ experience applying it in the advertising world,” Guzman said. “He has a proven track record of crafting effective, imaginative campaigns for a wide range of products and companies, and we’re looking forward to having him continue that success here at Yamaha.”

ADVERTISEMENT

Before joining Yamaha, Morris spent two years freelancing from coast to coast as a creative director on Ford, Toyota, PGA, Morgan Stanley and Aldi.

Prior to this Morris worked over three years with The Garage Team Mazda as brand creative director, where he led the creation of the “Driving Matters” campaign. Mazda credited this emotionally-driven brand direction with helping them to significantly lift awareness, likability and consideration for their vehicles, resulting in year-after-year record sales.

Early in his career as a writer at Leagas Delaney, Morris spearheaded the campaign he is still most proud of, known as, “Runners. Yeah, We’re Different,” which was recognized across the global creative and business community. Adidas points to this campaign as having helped them reclaim the number-one position in the North American running shoe market from Nike.

Morris’ creative work for sporting goods and packaged goods, car companies and tech companies, has drawn accolades over the years from dozens of global competitions including multiple gold One Show pencils, Cannes finalists, Webbies, Effies, D&AD, Communication Arts, and Kelly Press Awards.

He’s also been an avid musician for years and spends much of his free time behind a drum kit. His affinity for music is what makes him an especially suitable fit for Studio 60 at Yamaha.

“Music is a personal passion of mine, so the opportunity to help shape the branding of Yamaha is a dream come true,” said Morris. “I’m pleased to discover all the talent at work in Studio 60 and I look forward to forming a core band of creatives and working with colleagues who are devoted to making Yamaha communications as exceptional and artistic as their products.”

Morris graduated from San Diego State University with a Bachelor of Arts degree in Journalism. He also occasionally paddles out to surf his home break in Redondo Beach, where he lives with his wife and daughter.

 

Tags: Yamaha
Previous Post

Hoshino USA Announces Partnership with Bergerault

Next Post

Martin Audio Announces Kuehn as President of Martin Audio North America

Related Posts

People

Solid State Logic Appoints Mark Skipper to National Sales Manager, Eastern U.S., for Broadcast & Live Audio Production Systems

August 22, 2025
People

Casio America Announces Retirement of Stephen Schmidt, Vice President of Electronic Musical Instruments

August 21, 2025
People

Chad Plageman Appointed Regional Sales Manager for Allen & Heath USA, Central Territory

August 15, 2025
People

Lectrosonics Appoints Nick Haring as Eastern U.S. Regional Sales and Technical Manager

August 15, 2025
John Kelley
People

Godin Guitars Appoints Musical Instrument Supply Consultants for Southeastern U.S. Sales Representation

August 11, 2025
People

Thom Hannum Named Director of Education at Pearl Corporation

August 7, 2025
Next Post

Martin Audio Announces Kuehn as President of Martin Audio North America

Please login to join discussion
  • Trending
  • Comments
  • Latest

Bad Cat Introduces the Ocelot — Small Amp. Big Attitude. Total Control.

August 27, 2025

Jessica Tropea Joins Neutrik Americas as Customer Solutions Engineer

August 15, 2025

Furch Guitars Introduces Pioneer Series: All-Solid-Wood, Travel-Friendly Short-Scale Guitars

July 21, 2025

Music Sales swoops for Carisch

April 8, 2015

Bad Cat Introduces the Ocelot — Small Amp. Big Attitude. Total Control.

Paul Reed Smith and Governor Wes Moore: photo credit Stephanie Lemus/PRS Guitars

Paul Reed Smith Day Declared by Maryland Governor Wes Moore

Timeless Elegance Meets Modern Performance: Introducing The ADJ Vintage Bar

Slingerland Launches Radio King and Studio King Outfits, Plus Spare Parts

Bad Cat Introduces the Ocelot — Small Amp. Big Attitude. Total Control.

August 27, 2025

2025 MMR Dealers’ Choice Awards Nominations – Ballot Closes 9/5!

August 22, 2025
Paul Reed Smith and Governor Wes Moore: photo credit Stephanie Lemus/PRS Guitars

Paul Reed Smith Day Declared by Maryland Governor Wes Moore

August 22, 2025

Timeless Elegance Meets Modern Performance: Introducing The ADJ Vintage Bar

August 22, 2025
ADVERTISEMENT
The Latest News and Gear in Your Inbox - Sign Up Today!
  • August 2025

    Articles | Digital Issue
  • July 2025

    Articles | Digital Issue
  • June 2025

    Articles | Digital Issue
  • May 2025

    Articles | Digital Issue
  • April 2025

    Articles | Digital Issue
© 2005 - 2025 artistpro, LLC
7012 City Center Way, Suite 207
Fairview, Tennessee 37062
(800) 682-8114

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!

© 2005 – 2024 artistpro, LLC 7012 City Center Way, Suite 207 Fairview, Tennessee 37062 (800) 682-8114

This is Modal Title

Click Me
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?