YCA Promotes Madsen and Harrison

​The Keyboard division of Yamaha Corporation of America (YCA) has promoted two executives to further strengthen the company’s keyboard brands, dealer service and to enhance overall customer experience.

Dane Madsen has been named to the position of director of marketing, electronic keyboards, while Ben Harrison has been promoted to product marketing manager, digital pianos and portable keyboard.

In his new role, Madsen is responsible for developing and implementing marketing campaigns for products ranging from PSR portable keyboards to digital pianos including the CLP-, CSP- and CVP-series Clavinova digital pianos throughout the United States. He started with Yamaha as a product specialist in 1997 before officially joining the company in 2002 as product manager for what was then known as the Piano division. He has steadily risen through the ranks, serving as Disklavier marketing manager and most recently as digital piano and Clavinova product marketing manager. Madsen has successfully led many important product launch campaigns over his career, including the new CSP series this past year. The dynamic training tour and the engaging video content developed for this launch has provided a solid basis for the CSP product to achieve the goals of reaching new customers and increasing sales. Madsen reports to Paul Calvin, the division’s vice president and general manager.

Harrison joined the Yamaha Keyboard division in April 2014 as electronic keyboard product manager, having worked for seven years at Yamaha Canada. He distinguished himself recently in leading the launches of the Genos digital workstation keyboard and Clavinova CSP, playing a pivotal role in the initial successes of these concept products. Harrison reports to Madsen.

“Dane and Ben have been a formidable team over the years, working vigilantly to build upon our leadership position in the marketplace,” said Calvin. “Their promotions are well deserved, as they recognize their skills, experience and respective records of achievement in the Keyboard division.”