ADJ Lighting is pleased to announce the expansion of its USA Sales Team through the appointment of lighting industry professional Jeffrey Yukelson to the position of Technical Product Specialist. With extensive experience, both as a Lighting Designer and production company owner, Jeffrey will bring a wealth of knowledge and practical understanding to the role. He will support ADJ’s sales team throughout the country, providing specialist technical support, and will also head up sales in his home state of Nevada.
Having grown up in the Los Angeles area, Jeffrey began working in the entertainment industry at an early age, quickly gaining experience at theaters, nightclubs, concerts, and television studios. In 2009, he helped open the convention department at Aria Resort and Casino in Las Vegas. While there, he was involved with all aspects of show production, particularly specializing in lighting. In 2015, he left Aria to pursue his passion in the lighting industry by co-founding Show & Design Group (SDG). The company quickly grew to become one of Las Vegas’ leading rental and production houses, supplying many high-profile venues, events and artistes. Ready for a new challenge, Jeffrey is looking forward to being a part of ADJ’s continued growth in the rental and production market.
“I’m excited to join the ADJ team and work with them to push the company to the next level,” enthuses Jeffrey. “ADJ has an excellent portfolio of products that offer creativity, versatility and fantastic ROI. I look forward to introducing them to new LDs and rental houses as well as supporting ADJ’s existing customer base. There’s also always room for improvement, so I’m also looking forward to sharing new ideas and consulting on future product releases. It’s going to be a ride to remember, let’s go!”
In his role as ADJ’s Technical Product Specialist, Jeffrey will travel the country, supporting the company’s external sales team through visits with dealers, designers and specifiers. He will also provide technical training for the sales team and demonstrate ADJ products at trade shows and open house events. In addition, Jeffrey will have direct responsibility for ADJ sales in Nevada. He will become the key contact for existing ADJ customers in the region and work to expand ADJ’s presence in Las Vegas and across the state.
“As we seek to push into the next chapter of ADJ’s expansion in the rental and production markets, Jeffrey is an ideal new addition to our team,” comments Alfred Gonzales, ADJ USA’s Director of Sales. “With extensive experience, both as an LD and production/rental company owner, he has an extremely high level of technical expertise as well as an intimate understanding of the industry from a customer perspective. Jeffrey is ideally placed to support our sales team nationwide, both through training and direct interaction with customers and designers. We’re also pleased to have Jeffrey heading up sales for Nevada from his base in Las Vegas. This is an important market for ADJ’s future growth and I’m sure Jeffrey will be a big part of delivering it.”
Jeffrey will commence his new role with immediate effect and can be contacted at [email protected].
Looking Back on 2025: A Year of Controlled Chaos (Emphasis on “Controlled”)