Zoom North America Names Cavanagh Art Director

Zoom North America announced the appointment of Jim Cavanagh as art director to its marketing team.

Cavanagh brings over twenty years’ experience to the role of art director, including tenures at Fortunoff Backyard Store and Samson Technologies. As the art director for Zoom North America, Cavanagh will oversee creative development for corporate initiatives, as well as overall brand execution. Cavanagh is well versed at building brands and strengthening market position through innovative and creative design strategies, skills he will utilize in his newly appointed role.

Announcing the appointment, Zoom North America vice president of Marketing David Via said, “I am happy to welcome Jim to our Zoom North America team. He has a solid reputation and a successful track record. I am confident Jim will develop marketing assets to communicate our messaging while enhancing Zoom’s brand.”

Prior to joining Zoom North America, Cavanagh was senior art director for Fortunoff Backyard Store, where he was responsible for design strategy and instrumental in developing brand positioning and experience.  In this role, he served as the creative lead spearheading the evolution of the FBYS brand through all forms of media, in-store display and promotion.