Recent

Kepma USA Appoints Industry Veteran Marty Kloska as National Sales Manager

July 11, 2025

Geddy Lee and Tech 21 Present the Special Charity Edition MP40 Signature SansAmp

July 11, 2025

uitar Center and The Offspring Launch ‘Why Don’t You Get a Job?’ Sweepstakes

July 11, 2025

Gibson Les Paul Music City Special

July 11, 2025

OMG Music Names Misha Guiffre as Sales and Marketing Director

July 10, 2025

Gibson Celebrates 50 years of Crafting Guitars in Nashville with the Limited-edition Les Paul Music City Special – 50th Anniversary

July 11, 2025

Martin Guitar Honors Chris Martin IV’s 70th Birthday with Two Limited-Edition Vintage-Inspired Model

July 8, 2025

Introducing ADJ’s New WiFi NET 2 Wireless-Enabled DMX Node

July 2, 2025
Saturday, July 12, 2025
  • Contact
MMR Magazine
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
MMR Magazine
No Result
View All Result

GC Holds Week-long Celebration for the Remodel of its Flagship Hollywood Store

Christian Wissmuller by Christian Wissmuller
November 19, 2018
in Featured, Upfront
0
The redesigned Guitar Center Hollywood store features a vibrant new mural on the façade of the store, symbolizing an extension of the Guitar Center brand and L.A. music scene, created in collaboration by three artists: Amanda Lynn, Patrick Griffin and Scott Marsh. Photo by Ryan Hunter.

The redesigned Guitar Center Hollywood store features a vibrant new mural on the façade of the store, symbolizing an extension of the Guitar Center brand and L.A. music scene, created in collaboration by three artists: Amanda Lynn, Patrick Griffin and Scott Marsh. Photo by Ryan Hunter.

938
SHARES
2.3k
VIEWS
Share on Facebook
ADVERTISEMENT
The redesigned Guitar Center Hollywood store features a vibrant new mural on the façade of the store, symbolizing an extension of the Guitar Center brand and L.A. music scene, created in collaboration by three artists: Amanda Lynn, Patrick Griffin and Scott Marsh. Photo by Ryan Hunter.

In celebration of the unveiling of the newly revamped 30,000-square-foot flagship Hollywood store located on historic Sunset Boulevard, Guitar Center hosted a full week of events beginning October 29. The week included workshops, clinics and live performances and culminated on Saturday, November 3, with a Mural Commemoration Ceremony, RockWalk inductions and a secret block-party style performance with two-time GRAMMY® Award-nominated artist Anderson Paak.

The remodeled store features a tremendous assortment of musical instruments, a 15-foot-long interactive 182-pedal display, a 24-foot-wide snare drum wall, interactive brand displays from top manufacturers such as Fender and Gibson, and the retailer’s largest standalone vintage guitar room with exclusive and rare vintage instruments. Music memorabilia is also showcased throughout the store, including Eric Clapton’s “Blackie” Fender Stratocaster and other gear from such influential artists as BB King, Slash, Johnny Cash, Eddie Van Halen and St. Vincent. Throughout the week, Guitar Center worked with key vendors such as Fender, Roland, Native Instruments, Zildjian, Elektron, Chapman Guitars, Jammcard and Ibanez to create one-of-a-kind experiences for store visitors.

ADVERTISEMENT

The celebratory week of events had something for everyone including:

  • A daily track breakdown by Christian James Hand, a British musician, music producer, radio personality and voice-over artist;
  • A focus on electronic music presented by Elektron;
  • A guitar clinic with Rob Chapman, founder of Chapman Guitars;
  • Hip-hop/DJ events featuring Babu & Mr. Choc from the Beat Junkies;
  • DJ Ease, producers Battlecat and J ROCC (presented by Roland);
  • All things drumming with a panel discussion and live performances hosted by Jammcard, the Zildjian Experience with master cymbal maker Paul Francis and live performance by YouTube sensations Luke Holland and Jason Richardson;
  • An afternoon with the Fender Custom Shop Road Show followed by an up-close-and-personal guitar clinic/performance by female guitar hero Nita Strauss.

The weeklong celebration culminated on Saturday, November 3, and included closing down Sunset Boulevard to host an array of events. The day began with a Mural Commemoration Ceremony. Designed by renowned street artists Amanda Lynn, Scott Marsh and Patrick Griffith, Guitar Center’s new mural prominently features Jimi Hendrix, and was unveiled by Los Angeles City Councilmember David Ryu with an official city proclamation honoring the mural, music makers and dreamers in a way that is uniquely true to Los Angeles.

Following the mural presentation, Guitar Center honored its newest RockWalk inductees. Hosted by global radio personality Zane Lowe with a special appearance by Angela Bassett, the ceremony presented Guitar Center’s esteemed RockWalk Inductions to GRAMMY-nominated singer, drummer, and percussionist Sheila E. and DW Founders Don Lombardi and John Good.

The finale included a surprise block-party style performance in front of the Hollywood store, headlined by two-time GRAMMY® Award-nominated artist Anderson .Paak with an opening EDM set by Fool’s Gold record label owner A-Trak.

“Guitar Center’s $5 million-dollar investment into our newly revitalized Hollywood flagship location transforms it into one of the largest musical instrument stores in the world, full of the greatest selection of music instruments, accessories, music memorabilia, state-of-the-art lessons facilities and more,” said Ron Japinga, Chief Executive Officer, Guitar Center. “Exemplifying our deep commitment and investment in the music industry, we are thrilled to unveil our reimagined flagship location to the public. The redesigned Hollywood store represents a renewal of our legacy, which lies at the heart of L.A.’s music scene and celebrates the rebirth of an icon – the greatest music store on earth.”

At a time when many retailers across the U.S. are reimagining the brick and mortar space, Guitar Center is growing its retail footprint and accelerating experiential retail for musicians. Its 290 current stores will be joined by up to eight new locations planned for 2019, including a new Guitar Center presence in Hawaii and Alaska.

Tags: Guitar Center
Previous Post

Wu-Tang Clan Use CHAUVET Professional Fixtures at Anniversary Show

Next Post

Concours de Genève International Music Competition Winners Use D’Addario Reeds

Related Posts

Upfront

EMD Music to Distribute Stringjoy

June 23, 2025
Upfront

NAMM NeXT Europe Unites the European Music Products Industry with Inaugural Event

June 16, 2025
Upfront

Two Old Hippies Guitars, LLC Announces Sale of Breedlove and Bedell Guitars

June 16, 2025
Upfront

New Orleans’ Violin Shop Celebrates 50 Years While Preparing for New Ownership

June 16, 2025
Upfront

80 Years of Sennheiser

June 16, 2025
MMR Global

NAMM NeXT Shifts to Online Content on Vital Topics for All NAMM Members

May 30, 2025
Next Post

Concours de Genève International Music Competition Winners Use D’Addario Reeds

Please login to join discussion
  • Trending
  • Comments
  • Latest

Kepma USA Appoints Industry Veteran Marty Kloska as National Sales Manager

July 11, 2025

OMG Music Names Misha Guiffre as Sales and Marketing Director

July 10, 2025

Gibson Les Paul Music City Special

July 11, 2025

Talking ‘The New Musician’ with Menzie Pittman

September 9, 2024

Kepma USA Appoints Industry Veteran Marty Kloska as National Sales Manager

Geddy Lee and Tech 21 Present the Special Charity Edition MP40 Signature SansAmp

uitar Center and The Offspring Launch ‘Why Don’t You Get a Job?’ Sweepstakes

Gibson Les Paul Music City Special

Kepma USA Appoints Industry Veteran Marty Kloska as National Sales Manager

July 11, 2025

Geddy Lee and Tech 21 Present the Special Charity Edition MP40 Signature SansAmp

July 11, 2025

uitar Center and The Offspring Launch ‘Why Don’t You Get a Job?’ Sweepstakes

July 11, 2025

Gibson Les Paul Music City Special

July 11, 2025
ADVERTISEMENT
The Latest News and Gear in Your Inbox - Sign Up Today!
  • July 2025

    Articles | Digital Issue
  • June 2025

    Articles | Digital Issue
  • May 2025

    Articles | Digital Issue
  • April 2025

    Articles | Digital Issue
  • March 2025

    Articles | Digital Issue
© 2005 - 2025 artistpro, LLC
7012 City Center Way, Suite 207
Fairview, Tennessee 37062
(800) 682-8114

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!

© 2005 – 2024 artistpro, LLC 7012 City Center Way, Suite 207 Fairview, Tennessee 37062 (800) 682-8114

This is Modal Title

Click Me
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?