Vic’s Drum Shop
Chicago
Ben Hornor, Manager
New lines or brands you’ve taken on with success this year? We’ve added several lines in many different areas this year. Premier Drums, Sakae Drums, Boso drumsticks, and Supernatural Cymbals all in 2013.
Outlook for 2014? Since we’re a relatively new business we are in a constant state of evolution and are always working to increase our reach in the marketplace and fine-tune our approach. We are predicting a large increase in overall sales as we continue to add to our e-commerce site and have a broader array of products available through our website
Evolution in the industry you’re excited about?We are very excited to be expanding our reach through a variety of social media vehicles. We’ve had an enormous amount of success with Facebook. In the coming year we have plans to increase our reach even further with more focus on utilizing the tools offered through Google, Instagram, and Vine.
Product of the Year? Sticks, heads, and cymbals are certainly considered the three main pillars of our business.
