Alvarez signs Japanese distribution deal

Alvarez Guitars has signed a new distribution deal for Japan, with the Kanda Shokai group.

Starting in November,  Kanda Shokai will be supplying retailers in Japan with Alvarez guitars and accessories. The firm has offices in Tokyo, Osaka and Toda and is one of Japan’s best established distributors and wholesalers, with a history stretching back to 1948.

“We’re very honoured to be working with such a historical company,” said Chris Meikle, Senior Vice President, St Louis Music, and Alvarez Head of Development.  “There is a wonderful musical culture in Japan that we believe will embrace our instruments.  Kanda Shokai has earned a great reputation since its beginnings, and we feel that we’re in great hands approaching the Japanese market.”