ADVERTISEMENT

Guitar Center Drops 18 Exclusive Holiday 2025 Guitars from Fender, Gibson, Epiphone, Schecter, Martin and Taylo

November 24, 2025
Derek Byrne, HL office manager; Chad Johnson, HL employee & teacher at B&G Club; Trish Dulka, HL VP Marketing Comms; Brad Smith & Lewis Smith, Chad Smith Foundation; and Mark Knapp, Assistant VP of Development at the Boys & Girls Clubs of Greater Milwaukee

Hal Leonard Employees Choose Charity Over Holiday Gifts, Donating More Than $7,500 to Local Music Program

November 22, 2025

The First Ever Abbey Road Guitar: Gretsch Studiomatic

November 19, 2025
Sweetwater logo

Sweetwater Ranked Among Top US Companies for Customer Service by ‘Newsweek’

November 18, 2025

Pearl River Guitars Turn Heads At Myrtle Beach, SC Music Event

November 18, 2025

New Products November 2025

November 17, 2025

Upfront November 2025

November 17, 2025
Visitors explored the German, Czech, and Italian pavilions in Hall E1

Music China Concludes its 2025 Edition with Diverse Engagement, Inspiring New Paths for Industry Transformation

November 17, 2025
Tuesday, November 25, 2025
  • Contact
MMR Magazine
  • Subscribe Free!
    • Manage Subscription
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • 2025 Dealers’ Choice Award Ballot
    • Don Johnson Award Winners Archive
  • Get Support!
  • DEPARTMENTS
    • Guitars / Fretted
    • Drums & Percussion
    • Keyboards & Synths
    • Pro Audio
    • Band & Orchestra
    • Accessories
    • Retail & Business
    • People / Profiles
    • News / Product Announcements
    • DJ & Lighting
No Result
View All Result
  • Subscribe Free!
    • Manage Subscription
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • 2025 Dealers’ Choice Award Ballot
    • Don Johnson Award Winners Archive
  • Get Support!
  • DEPARTMENTS
    • Guitars / Fretted
    • Drums & Percussion
    • Keyboards & Synths
    • Pro Audio
    • Band & Orchestra
    • Accessories
    • Retail & Business
    • People / Profiles
    • News / Product Announcements
    • DJ & Lighting
No Result
View All Result
MMR Magazine
No Result
View All Result

Steinway unveils big move into online arena

Ronnie Dungan by Ronnie Dungan
April 20, 2016
in MMR Global
0
Share on Facebook
ADVERTISEMENT

Steinway has announced what it is calling its “most significant product innovation in over 70 years” – a player piano that can be controlled by an app to produce entirely accurate live performances.

Spirio is available exclusively on select Steinway grand pianos and even comes with an iPad. It can reproduce pedaling, subtle phrasing, soft trills, and other nuanced playing techniques. Damper and keyshift pedaling are replicated, following the pianist’s depressions and releases smoothly and precisely over the entire range of motion.

ADVERTISEMENT

Spirio is the product of the firm’s partnership with Live Performance’s Wayne Stahnke, building upon his work as an innovator in the field of modern player pianos. The system’s playback results from the combination of numerous patented developments, including closed-loop proportional pedaling, immunity to varying line voltage, sophisticated thermal compensation, and proprietary high-resolution drive techniques.

The manufacturer is recording an entirely new catalogue of music for the system, featuring the roster of over 1,700 Steinway artists performing a wide range of genres, from classical to jazz, standards to contemporary. All pieces in the catalogue are recorded, edited and released in high-resolution, using a proprietary data format that captures the finest details from each artist’s performance. All will be provided to Spirio owners at no additional charge.

Michael Sweeney, CEO of Steinway, said: ”Since the founding of Steinway & Sons over 160 years ago, innovation and craftsmanship have served as the core tenets of the company. In today’s marketplace, brands like ours must continue to innovate in order to remain relevant to the world around us, but that doesn’t mean that quality and craftsmanship can suffer.” Sweeney added, “After years of exploration, Steinway & Sons has created in the Steinway Spirio, a high-resolution player piano that is rich with emotion and depth. Even the Steinway artists that have recorded on the instrument agree that the Steinway Spirio captures the true essence, nuance, and soulfulness of a live performance, allowing us to bring artists and their audiences closer than ever before.”

The system is integrated with the piano at the firm’s New York and Hamburg factories during manufacturing. Completely hidden from view, its components do not affect the touch, sound or outward appearance of the piano in any way. Its modular design isolates the core player system from rapidly-changing user interface technologies. 

To control the system Steinway provides a complimentary iPad to wirelessly connect with each Spirio.

As new music files become available, they are automatically added to the in-app listings.  An integrated volume control permits fine adjustment of the piano’s playback intensity from concert-level dynamics to subdued, background-level playing.

“Steinway Spirio connects the listener and the artist as only the world’s finest piano can,” said Darren Marshall, Chief Marketing Officer for Steinway. “Steinway Spirio technology has been engineered to meet our highest standards while creating a truly unique listening experience for all music enthusiasts, regardless of their own piano playing skills.”

The Spirio system will be available in three existing piano models: Model B (Music Room Grand, available worldwide), Model M (Medium Grand, available in select US and Canadian markets), and Model O (Living Room Grand, available in select European and Asian markets). Pricing is available upon request through local dealers.

Tags: SpirioSteinway & Sons
Previous Post

Washburn backs acoustic launches with new videos

Next Post

LOUD Names Robinson Director of Sales

Related Posts

Derek Byrne, HL office manager; Chad Johnson, HL employee & teacher at B&G Club; Trish Dulka, HL VP Marketing Comms; Brad Smith & Lewis Smith, Chad Smith Foundation; and Mark Knapp, Assistant VP of Development at the Boys & Girls Clubs of Greater Milwaukee
MMR Global

Hal Leonard Employees Choose Charity Over Holiday Gifts, Donating More Than $7,500 to Local Music Program

November 22, 2025
Visitors explored the German, Czech, and Italian pavilions in Hall E1
MMR Global

Music China Concludes its 2025 Edition with Diverse Engagement, Inspiring New Paths for Industry Transformation

November 17, 2025
L-Acoustics APAC office, Singapore
MMR Global

L-Acoustics Opens Expanded APAC Headquarters in Singapore, Featuring New L-Acoustics Creative Studio

November 17, 2025
MMR Global

2025 MMR Dealers’ Choice Awards Ballot – Last Week to Vote!

November 15, 2025
MMR Global

Light in a Parallel Universe – Cameo at the Boomtown Festival 2025

November 14, 2025
Damien de Saugy, Junior Product Manager – DJ & Lighting; Jerome Baudouin, ADJ Sales Manager; Stéphane Piquerez, Sacom AG Business Unit Manager – DJ & Lighting
MMR Global

ADJ Announces New Strategic Distribution Partnership with Sacom AG in Switzerland

November 6, 2025
Next Post

LOUD Names Robinson Director of Sales

Please login to join discussion
  • Trending
  • Comments
  • Latest

Guitar Center Drops 18 Exclusive Holiday 2025 Guitars from Fender, Gibson, Epiphone, Schecter, Martin and Taylo

November 24, 2025
Steven Greenall (CEO, Denis Wick Products) / Stephen Wick (Retiring Board Chair, Denis Wick Products) / Francesco Passera (CEO, Music Center SRL) / Matteo Valagussa (CFO, Music Center SRL) at Denis Wick Products factory in Poole, Dorset, UK (5th August 2025)

Music Center SRL Acquires Denis Wick Products

August 8, 2025

Yamaha Names Penstone-Smith as VP of Retail and E-Commerce

May 21, 2019

San Diego’s Greene Music CEO to Retire After 60 years

November 24, 2014

Guitar Center Drops 18 Exclusive Holiday 2025 Guitars from Fender, Gibson, Epiphone, Schecter, Martin and Taylo

Derek Byrne, HL office manager; Chad Johnson, HL employee & teacher at B&G Club; Trish Dulka, HL VP Marketing Comms; Brad Smith & Lewis Smith, Chad Smith Foundation; and Mark Knapp, Assistant VP of Development at the Boys & Girls Clubs of Greater Milwaukee

Hal Leonard Employees Choose Charity Over Holiday Gifts, Donating More Than $7,500 to Local Music Program

The First Ever Abbey Road Guitar: Gretsch Studiomatic

Sweetwater logo

Sweetwater Ranked Among Top US Companies for Customer Service by ‘Newsweek’

Guitar Center Drops 18 Exclusive Holiday 2025 Guitars from Fender, Gibson, Epiphone, Schecter, Martin and Taylo

November 24, 2025
Derek Byrne, HL office manager; Chad Johnson, HL employee & teacher at B&G Club; Trish Dulka, HL VP Marketing Comms; Brad Smith & Lewis Smith, Chad Smith Foundation; and Mark Knapp, Assistant VP of Development at the Boys & Girls Clubs of Greater Milwaukee

Hal Leonard Employees Choose Charity Over Holiday Gifts, Donating More Than $7,500 to Local Music Program

November 22, 2025

The First Ever Abbey Road Guitar: Gretsch Studiomatic

November 19, 2025
Sweetwater logo

Sweetwater Ranked Among Top US Companies for Customer Service by ‘Newsweek’

November 18, 2025
ADVERTISEMENT
The Latest News and Gear in Your Inbox - Sign Up Today!
  • November 2025

    Articles | Digital Issue
  • November 2025

    Articles | Digital Issue
  • October 2025

    Articles | Digital Issue
  • September 2025

    Articles | Digital Issue
  • August 2025

    Articles | Digital Issue
© 2005 - 2025 artistpro, LLC
7012 City Center Way, Suite 207
Fairview, Tennessee 37062
(800) 682-8114
No Result
View All Result
  • Subscribe Free!
    • Manage Subscription
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • 2025 Dealers’ Choice Award Ballot
    • Don Johnson Award Winners Archive
  • Get Support!
  • DEPARTMENTS
    • Guitars / Fretted
    • Drums & Percussion
    • Keyboards & Synths
    • Pro Audio
    • Band & Orchestra
    • Accessories
    • Retail & Business
    • People / Profiles
    • News / Product Announcements
    • DJ & Lighting

© 2005 – 2024 artistpro, LLC 7012 City Center Way, Suite 207 Fairview, Tennessee 37062 (800) 682-8114

This is Modal Title

Click Me