D’Addario is sponsoring Recycle and Restring events in music stores nationwide this April. Players are invited to bring friends, bandmates, and their old strings to participating dealers to recycle and have their strings changed with D’Addario NYXL electric or Nickel Bronze acoustic strings.
D’Addario has been consistently committed to environmental issues for many years, a commitment that’s resulted in a 75 percent reduction in packaging waste since the early 1990s and the most environmentally responsible packaging that is currently on the market.
Since unveiling the Playback program in 2016 with TerraCycle, more than three million strings have been recycled. Their partnership with TerraCycle allows us to create a free, safe and independent way to recycle and upcycle instrument strings. D’Addario will not only be rewarding players for recycling their own strings but will accept all other string brands as well as part of this program. The program is currently only available in the U.S. and is free for any U.S. resident to participate.
By implementing Playback, D’Addario continues to reinforce its role as an environmental leader in the music industry and expands on the company’s goal of creating positive social change while minimizing its environmental footprint.
Playback is also part of D’Addario’s Players Circle loyalty program – once registered, members who recycle strings are rewarded with points, which can be redeemed for new sets of strings, picks, gear, and other accessories. The points can also be used to Play It Forward: members can donate their points to D’Addario’s non-profit organization, the D’Addario Foundation, to help fund music programs in underserved communities.
For more information and a list of events, visit playback.daddario.com
