The dates are set: Asia’s largest trade fair for musical instruments will make its homecoming from October 11-14 2023 at the Shanghai New International Expo Center – its longstanding home since 2002. Expectations for the fair to return on a strong footing next year are high, particularly given the country’s unrivalled position as not only the world’s biggest instrument manufacturer, but also the largest market.
“We are already receiving exhibitor enquiries about the 2023 fair, and this is no surprise given Music China’s leading position in the global MI industry,” says Ms Judy Cheung, Deputy General Manager, Messe Frankfurt (HK) Ltd. “With the knowledge that the fair is the best place to meet dealers and distributors, exhibitors remain eager to expand their presence in the domestic market, and for good reason: the Chinese market is the world’s largest. This fact hasn’t changed, even amid the pandemic.”
81,761 visitors and 1,106 exhibitors attended the previous Music China in 2020
This confident outlook is supported by domestic sales revenue, which is expected to reach USD 8.6 billion by the end of 2022[1]. “Despite the challenges facing other parts of the Chinese economy, the musical instruments industry has remained relatively immune, and this is partially due to a strong appetite for music culture,” explains Ms Cheung. “This gives us cause for optimism as we look ahead to the 2023 fair.”
In particular, the growth of music education continues to be one of the biggest drivers of instrument sales, especially in the piano category.
Music China is organised by Messe Frankfurt (HK) Ltd, the China Musical Instruments Association and Shanghai Intex Exhibition Co Ltd. The organisers will closely monitor the pandemic situation and will strictly follow the local government’s protection guidelines.
For more details, visit www.musikmesse-china.com or email the show’s organisers at music@hongkong.messefrankfurt.com.
[1] ‘Music instruments – China’, Statista. https://www.statista.com/outlook/cmo/toys-hobby/musical-instruments/china. Retrieved: November 2022
