Allen & Heath, a leader in professional mixing consoles, is proud to announce its expanded partnership with SXSW, the world’s largest music, film, and interactive media festival. SXSW 2024 will take place from March 8 to March 17 in Austin, Texas, and will feature more than 2,000 acts from over 60 countries, showcasing the best of emerging and established talent across a variety of genres and platforms.
Allen & Heath has been a long-time supporter of the SXSW festival, providing a variety of mixing consoles for the various stages and venues over the years. This year, Allen & Heath will have a larger presence than ever before, supplying consoles for dozens of venues throughout the festival; including Lady Bird Lake, Mohawk, and The Victorian Room. Allen & Heath’s consoles are designed to deliver ease of use, reliability, and flexibility – meeting the diverse and demanding needs of SXSW’s performers and engineers.
“With the size and scope of the SXSW Music Festival, we have artists and crews visiting from a wide array of backgrounds and skill levels,” explained Nate Cross, SXSW Director of Production. “The Allen & Heath soundboards we’re using provide an unmatched level of versatility to our artists and their crews regardless of the size of the venue.”
As usual, the British Music Embassy (BME) venue will be fully powered by Allen & Heath, showcasing the best of UK music at SXSW. The BME will be taking residence at the Backyard at Downright Austin, a spacious outdoor venue in the heart of the festival space. The BME will host a range of showcases, parties, and networking events, featuring up and coming artists from the UK, such as Ash, Gruff Rhys, and Frank Turner & The Sleeping Souls. A new dedicated Allen & Heath FOH lounge area will also host 1- on-1 demos and Q&A sessions with Allen & Heath’s experts and ambassadors.
“We’re really excited to offer our support to Production Park and the British Music Embassy again this year at SXSW,” said Jack Kenyon, Allen & Heath Product Specialist. “We’ve got a brand new venue with not one but TWO stages of live music showcasing the very best of British talent on and off the stage.”
Also new for 2024, The Green Room at Brush Square Park will host a smaller more consumer-focused Allen & Heath activation space (in addition to the BME) where engineers and music fans can learn more about Allen & Heath’s mixing desks, pick up some swag and chat with our team.
“SXSW presents such a unique opportunity for us to reach engineers and musicians of all levels,” said Jeff Hawley, Marketing Director for Allen & Heath USA. “We have steadily increased our SXSW presence for years and this outing marks a huge leap in the level of partnership and A&H support on the ground from a production and marketing standpoint. We can’t wait to go big this year!”
“Allen & Heath has been a fixture at SXSW for over a decade and throughout that period has enjoyed contributing to the development of the world’s greatest musical gathering,” added Mike Bangs, Allen & Heath USA’s Live Sound and Touring Manager. “Relationships and interaction with engineers are the lifeblood of our company and a great way to express our commitment to supporting this industry we all love. We are super excited to be a part of the SXSW community and can’t wait to see all our friends and family in Austin!”
For more information about Allen & Heath’s products and events at SXSW 2024, please visit www.allen-heath.com/sxsw/ or follow us on social media.
