Alvarez Guitars has redesigned its website AlvarezGuitars.com to feature an in-depth look at the Alvarez story and offer an enhanced product search.
“We wanted to improve our site’s user experience and also present our story in a new way,” said Chris Meikle, senior vice president at St. Louis Music and head of Alvarez development. “The result is a more intuitive search mechanism that is singular to Alvarez. With advances in HTML5 we’ve been able to present our story in a very elegant way and we think users will also enjoy learning more about our brand, our R&D and the purpose behind our work.”
With the enhanced search feature, users can browse products by shape, series, and wood types without having to refresh the page. Guitars are listed with detailed specs, and multi-angle photographs and video. The site also includes a locator that can help customers find Alvarez dealers near them.
“It’s very refreshing to focus on marketing and branding after such an extensive period of product development,” Meikle adds. “While we still spend a lot of time on R&D, it’s great to get to a stage where we can show off the products we’re proud of. The new site will give us a cutting-edge springboard to feature our guitars, news and promotional activity.”
