JAM Industries USA is pleased to announce the appointment of David Ungar as Head of Artist & Entertainment Relations. Known throughout the music industry by the nickname “Bagel,” Ungar brings decades of experience and long-standing relationships across the musical instrument and professional audio communities.
In this newly defined role, Ungar will focus on the musical instrument “combo” segment of JAM’s US business, with a strong emphasis on expanding and strengthening the artist program for KMC Music and JAM-owned brands. The American Music & Sound (AM&S) Artist Relations team will continue to operate as before, maintaining the high level of support currently provided, with no material changes to its structure or mission.
Ungar’s career spans multiple facets of the music industry. He began by promoting clubs and DJing in New York City before establishing himself as a respected professional photographer, producing advertising campaigns for numerous MI brands. He later joined Korg USA, where he served in Artist Relations and worked closely with a wide range of globally recognized artists.
Throughout his career, Ungar has collaborated with an extensive roster of artists, including Luke Bryan, Five Finger Death Punch, System of a Down, Alice Cooper, Korn, Lady A, Stevie Wonder, Alice In Chains, Imagine Dragons, Shinedown, Godsmack, Queen, Aerosmith, Florida Georgia Line, Justin Timberlake, Kesha, The Who, Foo Fighters, Paul McCartney, LINKIN PARK, The Struts, Black Sabbath, and many more.
In his role at JAM Industries, Ungar will lead artist and entertainment relations initiatives across the company’s portfolio of iconic musical instrument brands, strengthening connections with artists, touring professionals, and the broader music community.
“As we continue to ramp up with new products, new websites, and an expanded marketing team across multiple brands, Bagel is a key part of taking JAM to the next level,” said Jeff Hawley, JAM US MI/Pro Vice President of Marketing. “His deep artist relationships and long history in this space are a critical piece of the puzzle. The successes we saw at the NAMM Show are a testament to his ability to connect the right products with the right people and make real impact.”
“I’m incredibly excited to be joining JAM Industries and working with such legendary brands as Washburn, Randall, Rhythm Tech, and the many other respected names under the JAM umbrella,” said Ungar. “I already know several members of the team, and I’m looking forward to collaborating closely as we continue to grow these brands. I’m truly grateful for the opportunity.”
JAM Industries continues to invest in talent, partnerships, and programs that reinforce its commitment to innovation, artist support, and leadership within the global musical instrument and professional audio markets.