(MMR-2026-02-TOC)
Dept: TOC
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Upfront Q&A Josh Vittek of VittekPR: Part II xx
The conclusion of our chat with Josh Vittek, founder of VittekPR, who works closely with musical instrument and pro audio companies to shape stories that resonate with dealers, artists, and players alike. In this Q&A, Vittek shares stories from his past, his perspective on today’s MI media landscape, effective brand communication, and where smart PR can make the biggest impact right now.
Deep Dive: Guitar Center’s Gabe Dalporto Discusses AI in Music Retail xx
Under CEO Gabe Dalporto, the nation’s largest musical instrument retailer is exploring how AI can support everything from in-store selling and customer engagement to inventory visibility, associate enablement, and back-of-house operations — all while preserving the hands-on, expertise-driven experience musicians expect.
In this Q&A, Dalporto shares how Guitar Center is approaching AI adoption in practical, business-driven ways, what lessons the company has learned so far, and how intelligent tools can complement — not replace — human connection on the sales floor.
Show Report NAMM 2026: The Industry Finds its Groove Again xx
Who better than NAMM president and CEO John Mlynczak to tell you how to make the most of this year’s gathering? Don’t sleep on this guide!
Roundtable From Studio to Stage: The Snare Drums Players Can’t Put Down Up xx
Few components in the drum kit inspire as much obsession — or as much innovation — as the snare. From shell materials and bearing edges to throw-offs, hoops, and heads, today’s snare drum market reflects a blend of heritage craftsmanship and forward-looking design. As players chase signature sounds across genres and price points, manufacturers and retailers are navigating shifting demand, supply chain realities, and a renewed appetite for customization. In this roundtable, leading industry voices weigh in on the trends, challenges, and opportunities shaping the snare drum segment in 2026.
Department
Editorial 3
Upfront 4
Trade Regrets x
Small Business Matters xx