Wenger Corporation, a leading provider of innovative products and solutions for music and theatre education, performing arts and athletic storage, today announced that Keith Juhola has joined the company as Vice President of Sales for Performing Arts and Controls.
In this new position, Mr. Juhola will lead sales strategy and execution, working closely with Wenger’s customers, consultants, architects and other partners to support growth across the company’s expanding portfolio of solutions for performance venues and theatrical productions.
“Keith brings an impressive track record of sales leadership and results-driven execution,” said Dave Thomas, President and CEO of Wenger Corporation. “Throughout his career, Keith has built and led many high-performing teams across a wide range of product categories. He brings a collaborative approach to leading sales organizations, developing effective strategies that connect team alignment, market insight and measurable growth.”
This appointment positions Wenger to build on significant momentum in its Performing Arts and Controls business following two strategic acquisitions in 2025. Creative Conners expands Wenger’s capabilities in stage automation and motion control systems. Texas Scenic adds further expertise in theatrical stage equipment, stage systems, rigging, curtains, lighting and acoustics.
“Together, Keith’s sales expertise and these expanded capabilities broaden Wenger’s ability to provide integrated, world-class solutions,” noted Mr. Thomas.
Most recently, Mr. Juhola served as Vice President of Sales and Marketing for FAMCO, based in Nampa, Idaho, where he led sales and marketing for the HVAC and roofing channels, strengthening commercial strategy, demand generation and sales-resource alignment in targeted markets.
That experience builds on more than three decades in sales and sales management, including more than 20 years in building materials. Across his career, Mr. Juhola has led business development, supplier partnerships, team leadership and profitability initiatives across product categories including electronics, glass, doors, windows, roofing, decking, thin brick, exterior veneer systems and HVAC accessories.
Mr. Juhola earned an M.B.A. from San Diego State University and a B.A. in Economics from the University of California, Berkeley.
