Pophouse Entertainment announced a partnership with Iron Maiden, acquiring a stake in the publishing and master music rights, and the name, image, and likeness rights. The partnership was structured over the last year between Pophouse and the band’s co-manager, Andy Taylor. It aims to enable Iron Maiden to pursue new creative ventures connecting with existing fans and bringing their extensive catalogue to new audiences.
Iron Maiden was formed in East London in 1975 and has sold over 100 million records. The band has released 17 studio albums and played more than 2,500 concerts across 64 countries. Honours include Grammy, Brit and Ivor Novello awards. 2025 marked the band’s official 50th year and the start of a two year world tour entitled Run For Your Lives.
As part of their recent EddFest performance at Knebworth House, Pophouse and Iron Maiden launched their first creative collaboration: the Infinite Dreams Museum Experience celebrating 50 years of Iron Maiden history. Built and inspired by the band’s iconic anniversary book, Infinite Dreams, it places perennial mascot Eddie as a cornerstone of the band’s career evolution. Eddfest at Knebworth was the chance to create an immersive Maidenville for fans, expanding the live experience through Eddie-themed attractions and interactive fan experiences.
The partnership extends beyond live experiences. Pophouse and Iron Maiden are collaborating on filming the band’s ongoing Run For Your Lives world tour for a major cinematic project. Other future plans include expanding interactive fan experiences and developing a digital universe centered around Eddie.
Pophouse CEO Jessica Koravos said Iron Maiden is a band whose remarkable longevity and rich catalogue open up countless creative possibilities. She said with Pophouse’s partnership, the band now has the investment and creative firepower to keep evolving for decades to come.
Pophouse Fund Managing Partner and Head of Investments Johan Lagerlof said Iron Maiden are not just a legendary band, they are one of the most powerful franchises in music history. He said in a world of rapid technological advancements, they believe that Iron Maiden, together with us, is perfectly positioned to harness the opportunities this new era brings.
Iron Maiden Manager Rod Smallwood said he is very excited about the relationship with Pophouse and the ability they now have to pursue, facilitate, and finance their many plans and dreams quicker than ever hoped. He said the interest in the band has never been bigger.
Managing Director of Phantom Music and co-Manager of the band Dave Shack said Rod and Andy have always encouraged and inspired them to take chances in developing Eddie and the worlds he inhabits. He noted that when an unexpected power failure threatened filming of a Paris concert for a major cinematic project, Pophouse moved quickly alongside them to mobilise a full crew at EddFest and keep the project on track.
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