SFM has been named the Canadian distributor for Neat video collaboration solutions, giving Canadian resellers and system integrators access to Neat’s complete portfolio of meeting-room hardware and software.

The agreement covers products for personal workspaces, huddle rooms, meeting rooms and large conference facilities. Neat devices support Google, Microsoft Teams and Zoom environments.

“This partnership is a natural extension of our commitment to bringing best-in-class collaboration technology to the Canadian market,” said Ghyslain Berger, chief executive officer at SFM. “Neat has built something genuinely differentiated — devices that are elegant, intuitive and engineered with AI at their core. Our goal is to make Neat readily accessible through our network and to provide our partners with the tools, training and support they need to grow their business with this product line.”

“We are excited to welcome SFM as our distribution partner in Canada,” said Rick Hill, vice president of sales and general manager for the Americas at Neat. “SFM brings exactly the kind of channel depth, technical expertise and market knowledge that enables us to reach more Canadian businesses with our collaboration solutions.”

The distribution agreement is effective immediately. SFM will provide sales support, co-marketing programs, technical training, demonstration units and logistics for Neat’s portfolio in Canada. The lineup includes Neat Bar 2, Neat Bar Pro, Neat Board 32, Neat Board 50, Neat Board Pro, Neat Pad, Neat Pad Pro, Neat Center and the Neat Pulse cloud management platform.

For more information, visit sfm.ca.