Blue launched a completely redesigned website at Bluemic.com.
In addition to new content that better represents the company’s diverse customer base, the new site unveils a more modern user interface and updated navigation for exploring Blue’s product lineup or easily locating a specific product for your recording project.
Visitors to the new site will see Blue’s microphones and headphones in a variety of settings: from Fame studios in Muscle Shoals to YouTube sensations Rhett and Link (with 2 billion+ views), from performances on the Conan O’Brien show.
The new site also features application filters to help customers quickly identify the ideal microphones for their recording needs or explore the full breadth of the Blue lineup. Diving into each product is a refreshing new experience with more in-depth information, product videos, and full technical specifications.
“The new website has been a goal for a long time and we are so excited to share it with the world. This new site now better reflects not only who we are, but who our customers are as well,” said John Maier, CEO of Blue Microphones. “As we continue to grow, we continue to evolve to introduce ourselves to new audiences and better serve the customers who have been with us from the beginning.”
The new website also provides social media integration with real-world testimonials and images of influential musicians from a wide range of musical genres who are creating with Blue gear. A new community page showcases testimonials of artists who have found their sound using Blue microphones and headphones. Blue is planning to unveil an additional phase of the Web refresh later this year to include much more video content, comprehensive sound samples and a few other treats for visitors.
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