Broad-range of Activities at Music China Converging Business, Music, and Culture

From October 14 – 17, Music China will be jam-packed with more than a thousand of concurrent forums, conferences, indoor and outdoor shows and live performances to jazz up the show.

In addition to the 1,800 exhibitors staging at the Shanghai New International Expo Centre in Shanghai, Music China is determined to offer an integrated experience of business networking, knowledge expansion and music and culture appreciation to the show-goers.

Learn from business masterminds

Industry heavyweights will share their strategies in improving customer-base, sales and marketing techniques and retail and online business at the following events:

NAMM CMIA Industry Forum (14 October)

This annual forum will discuss how to optimise sales processes, creating customers for life through online marketing and social media and explain with successful case studies. Speakers include:

•   Mr Shicheng Wang, Vice President of China National Light Industry Council and President of China Musical Instrument Association, China

•   Mr Claudio Formisano, President of CAFIM and DISMA, Italy

•   Ms Betty Heywood, Director of International Affairs of NAMM, USA

NAMM University Courses (15 – 16 October)

The signature courses will have an intensive how-to session on the important elements of selling musical instruments, retail shops’ new business models, effective training programme to prevent brain drain and online business strategies for medium to small-scaled retailers. Speakers include:

•   Mr Bernie Capicchiano, General Manager of Musico Pty Ltd, Australia

•   Mr Paul Decker, owner of Music Villa, USA

•   Mr Chuan Qin, General Manager of Hebei Qinchuan Musical Instruments, China

Nurture music knowledge & culture

 A recent hot topic– music education will be one of the key focuses at Music China. A series of programme will be held aiming to promote music learning, the fusion of Chinese traditional and Western music culture and instrument making:

Music China Educational Programme (14 – 16 October)

Experts from industry associations, music schools and leading brands will speak at master classes and free trial classes about music education for kids, adults, amateurs and professionals. They include five-time Grammy Award winner and the world’s top bass player Mr Victor Wooten and Mr Dirk Hofmann, an experienced music teacher at Deutsche Schule Shanghai. There will also be education programmes and workshops on various instruments including brass & woodwind instruments, piano, jazz and Chinese traditional music.

Seminars of Technology and Innovation (16 October)

A series of topics with a focus on music web audio application and MIDI technology will be addressed in the Technology and Innovation seminar sessions with the following speakers:

•   Mr Tom White, President of MIDI Manufacturers Association, CMIA MIDI Technology Working Committee, USA

•   Mr Bill Luan, Greater China Regional Lead, Developer Relations, Google, USA

Global Forum on Chinese Traditional Music (15 – 16 October)

This is a valuable opportunity to learn tips on zither, pipa and erhu performance skills from professors at the Shanghai Conservatory of Music and famous Chinese musicians.

Stringed and bowed Instruments series programme (14 – 17 October)

Violin makers Ms Elisa Scrollavezza and Mr Giovanni Battista Morassi from Italy, and other master creators, will show their exquisite instrument-making techniques.

Stars and celebrities light up the show

Kumi Masunaga, an international drum circle facilitator, will be coordinating the Drum Circles at Music China. Participants can enjoy the fun of exploring their rhythmic spirit and building a sense of community in the process. In addition, Europe’s largest school band competition SchoolJam winner Superheld will perform onstage.

Equally important is a strong line-up of famous artists and musicians who will perform onstage during the four-day show, they include:

•   Famous pianist Mr Maksim Mrvica from Croatia will perform at Music China. The keyboard ambassador of Yamaha will have a grand performance of his big hits at the show’s Stage S3

•   Taiwanese pop singer and composer Mr Crowd Lu will have a performance and press conference

•   Mr Victor Wooten, the world’s top bass player will perform his famous songs

•   Eight pianists from Estonian Piano Orchestra will play four-hand pianos

•   Italian acoustic guitar player RafQu

•   Rock band S.O.S. Save Our Souls from Italy

•   Saxophonist and Jazz educator Mr Jody Espina

•   Brazilian guitar player, songwriter and producer Mr Conrado Pesinato will perform his fusion rock music

•   Talented Ukulele player Ryo Montgomery, who has extensive experience performing at many festivals and radio stations around the world

Held alongside the show is a charity programme – Donation Campaign for Children with Autism where professional therapists will show how music can be used in treatment. There will be a live performance by autistic children and fundraising activities.

For more details about Music China 2015, visit www.musikmesse-china.com or send an email to music@hongkong.messefrankfurt.com. Other shows under the Musikmesse brand include:

Musikmesse

7 – 10 April 2016, Frankfurt

NAMM Musikmesse Russia

15 – 18 September 2016, Moscow

For more information about Musikmesse fairs, visit www.musikmesse.com.