Takamine Guitars Adds Two ‘Taka-Mini Guitars to their G Series
Takamine Guitars (NAMM Booth 210D) has announced two new additions to their popular line of travel-sized guitars known as Taka-Minis. The GP3HSE and GX31CE made their debut at the 2026…
ESP Guitars LTD Series Turns 30
Following an entire year of celebration for the company’s 50th anniversary in 2025, ESP Guitars (NAMM Booth 210D) will spend 2026 recognizing another huge milestone: the 30th anniversary of their…
Eventide Audio Names Russell Wedelich President
Eventide Audio has announced that Russell Wedelich has been named President, in addition to his current role as CTO. Wedelich, who has been instrumental in developing some of Eventide’s most…
Wisycom Introduces New Wideband Antenna Matrix MATF for Complex RF and RF-Over-Fiber Installations
Wisycom, a global leader in advanced wireless RF solutions, launches its new wideband antenna matrix, MATF, which supports RF and fiber for demanding multi-zone wireless infrastructures. The MATF will debut…
Upfront Q&A: Josh Vittek of Vittek PR – Part I
By Christian Wissmuller Josh Vittek Josh Vittek has spent his career helping MI brands cut through the noise. As the founder of Vittek PR, he works closely with musical instrument…
UpFront January 2026
Fender Names Edward ‘Bud’ Cole as CEO Fender Musical Instruments Corporation (FMIC) has announced that its Board of Directors has appointed Edward “Bud” Cole as chief executive officer and member…
Reflections on the Women of NAMM Leadership Summit 2025
Empowering Women Leaders in the Music Industry By Beverly Fowler, Director of Artist & Community Relations, PRS Guitars In October 2025, I had the privilege of attending the Women…
Getting the Most Out of The NAMM Show 2026
By John Mlynczak, president and CEO of NAMM The NAMM Show 2026 is rapidly approaching, and we can’t wait to welcome visitors to the Anaheim Convention Center for our 125th…
Hybrid Models, Intelligent Automation, and a New Generation of Music Makers in 2026
By Taylor Harnois, General Manager, Music Shop 360 As the music industry prepares for another year, 2026 is shaping up to be pivotal for music retailers navigating shifting consumer…
The Ever-Changing Game of The Music Business: Reading the Tea Leaves
By Menzie Pittman, author of The New Musician No matter your role in the music industry, I think we can all agree that the profession has changed dramatically. Some…
Yamaha Launches MGX Digital Mixer Series, URX Series Audio Interface, and CC1 USB Controller to Empower Musicians, Performers, Streamers, and Content Creators Worldwide
Yamaha has announced the global launch of its MGX Series digital mixing consoles, URX Series audio interfaces, and CC1 USB controller. Designed for musicians, performers, streamers, podcasters, and content creators,…
Gibson Partners with Keith Richards to Release Signed 1960 ES-355 Models
Gibson is proud to announce its partnership with Keith Richards—one of the most influential musicians in history and co-founder of the legendary Rolling Stones. This collaboration introduces two extraordinary instruments:…