Upfront Q&A: Josh Vittek of VittekPR – Part II
By Christian Wissmuller Josh Vittek From boutique builders to global MI brands, getting the right story in front of the right audience is a constant challenge—and that’s where Josh Vittek…
Guitar Center’s Gabe Dalporto Discusses AI in Music Retail
By Christian Wissmuller Gabe Dalporto As the MI industry continues to navigate shifting consumer expectations, omnichannel retail, and margin pressure, Guitar Center is making a deliberate bet on artificial intelligence…
PK Sound Delivers Dynamic, High-Impact Audio for Vans Warped Tour Orlando
The Vans Warped Tour made its long-awaited return to Orlando, November 15–16, 2025, drawing tens of thousands of fans for a weekend of high-octane performances from dozens of rock, punk,…
How Do You Measure Success in the Arts?
Let me begin by identifying the definition of “success” from four traditional sources. Merriam-Webster’s Dictionary defines success as the favorable or desired outcome of an attempt, or the attainment of…
All-ADJ Rig Creates Impact For Inaugural Desert Moon Festival in Reno, NV
The first-ever Desert Moon Festival made a striking visual statement with an all-ADJ lighting rig that delivered power, scale, and reliability for its debut edition. Supplied by Starsound Audio Inc,…
d&b audiotechnik introduces the 42S loudspeaker
At ISE 2026, d&b audiotechnik will unveil the 42S, an ultra-compact, multipurpose point source loudspeaker excelling in all applications where both size and acoustic performance are paramount. As the newest…
Sontronics Launches ZETA: The New Standard in Condenser Microphones
British microphone manufacturer Sontronics is pleased to announce the launch of ZETA, a brand-new high-performance JFET condenser microphone designed to deliver exceptional detail, musical character and ultra-low noise across a…
Native Instruments in Preliminary Insolvency
The announcement of preliminary insolvency proceedings involving Native Instruments GmbH has drawn significant attention across the music technology and musical instrument sectors. According to filings from Berlin, proceedings have been…
NAMM Announces Eight New Board Members Joining in 2026
NAMM announced at the 2026 NAMM Show during its annual meeting of members, that eight newly elected board members will be joining its Board of Directors. These new members will…
Roland Completes New Global HQ Designed to Ignite the Next Wave of Music Innovation
Roland Corporation, (NAMM, Room 202, Level 2), creator of some of the world’s most iconic instruments, celebrates the completion of its new global headquarters in Japan: a 213,000-square-foot adaptive-reuse project…
Bundle Up: Recording Equipment Packages that Add Up
By Christian Wissmuller Recording equipment bundles have become an increasingly important tool in the MI channel, helping manufacturers and retailers simplify the path to purchase while delivering clear value…
NAMM Show Buyer’s Guide: Part II
New and notable introductions that will be on-hand in Anaheim in January – either as part of the NAMM Show, or at nearby events Fretted Gibson Partners with…