D’Addario Launches Players Choice Custom String Shop
Create your perfect set of guitar strings: your gauges, your alloys, your way. D’Addario announces the launch of the Players Choice Custom String Shop, a new online tool that lets…
Electro-Harmonix Releases the Pico Swello Attack Envelope
Electro-Harmonix is excited to introduce the Pico Swello Attack Envelope pedal. Inspired by the legendary POG2 ATTACK slider, the core effect of the Swello is a polyphonic attack filter which…
Concerted Growth: How Concert Ukuleles Are Tuning Up Sales for Retailers
By Christian Wissmuller [caption id="attachment_90543" align="alignleft" width="240"] Mike George, Product Manager of Instruments and Accessories at C.F. Martin & Co., Inc.[/caption] [caption id="attachment_90544" align="alignleft" width="240"] Leanne McClellon, Director of…
The Small Box Shops – and the Part We Play in the Bigger Picture
By Menzie Pittman “The whole point of having an original store is to express your own authentic, creative ideas, and bring a unique product to market.” When…
Riffs, Roots, and Resonance: The Fretted Instrument Market in 2025
By Christian Wissmuller Let’s talk frets. The fretted instrument market continues to strike a resonant chord in 2025. From the timeless appeal of acoustic guitars to the relentless innovation in…
2025 Holiday Buying Guide
By Christian Wissmuller ’Tis the season (well, almost) when wish lists get written, credit cards get maxed, and — if all goes according to plan — musical instruments and accessories…
Upfront
Reverb UK Relaunches with a Lower Seller Fee and One-of-a-kind Music Gear Reverb, the largest online marketplace dedicated to musical instruments, today announced the relaunch of Reverb UK, complete with…
In Case You Missed It – Electric Guitar & Bass Cases and Gig Bags Sales Stay Strong in 2025
By Christian Wissmuller “From the standpoint that I also still gig often – I have a closet full of hardshell cases that never leave the house. When bringing two guitars…
Funfetti Shot: The Holiday Game-Changer for Small Stage
Meet Funfetti Shot— the confetti cannon from CHAUVET DJ that’s built for big impact. Funfetti Shot is plug-and-play. No CO₂ tanks. No compressed air. No complicated setup. Just load the…
Music China 2025 Unites Around 1,600 Global Exhibitors, Demonstrating New-found Resilience and Diversity
With exhibitor registrations rolling in from 20 countries and regions, Music China is ready for another vibrant showcase of musical innovation and heritage from 22 – 25 October at the…
Reverb UK Relaunches with a Lower Seller Fee and One-of-a-kind Music Gear
On September 10, Reverb, the largest online marketplace dedicated to musical instruments, announced the relaunch of Reverb UK, complete with lower selling fees and new tools for sellers. Now, sellers on…
On-Stage Economy Offset Gig Bag Keeps Things Light for Guitarists
On-Stage, leading supplier of music instruments and accessories, and brand of The Music People, has released the GBO4550 Economy Offset Gig Bag, an instrument-care solution that delivers affordable protection and…