LM Products Viking Line Guitar Straps
LM Products introduces their VIKING line of guitar straps. Each strap in the series features thick belt-weight leather, metal hardware, and strength from simplicity. The series of four straps are…
Levy’s Leathers M17GRD, M17CXD and M17SRD
These straps are available in dark brown only. The distressing treatment on this leather has the look of a dry cracked riverbed. The strap is lined soft suede and features…
ESP LTD BB-1004QM and BB-1005FL
ESP’s LTD Signature Series has expanded with two special new bass offerings. Widely acclaimed jazz fusion bassist and new ESP endorsee Bunny Brunel has helped design the 4-string BB-1004QM and…
Hosa Names Audio Geer Rep of the Year
Hosa Technology is pleased to announce that it has named Audio Geer as its 2014 Rep of the Year award winner. This year’s winner is recognized for exceptional performance with two…
Bass Guitar Suppliers Discuss The Market
As March is one of MMR’s two annual “fretted” issues, we figured we’d turn our attention towards a segment of the overall market that we haven’t explored in depth for…
NAMM Standards: Setting the Standard – Literally!
Adopting, adapting to, and competing with online commerce has been one of the major hurdles facing traditional brick–and–mortar retailers since the ‘90s. The NAMM Standards committee is comprised of a…
Aranjuez Strings
Juan Orozco has been developing and manufacturing strings since the late 1960s, but his guitar education, both as a player and a luthier, began a lot earlier. Orozco started not…
Samick Names Johnston Western Sales Manager
Samick Music Corporation, Inc. (SMC) has announced the appointment of Mike Johnson as Western sales manager of the company’s Musical Instrument Division.In his new role, Johnson will have the responsibility…
ESP and Takamine Announce U.S. Partnership
ESP Guitars and Takamine Guitars have announced a partnership in which Takamine instruments will be available exclusively through ESP and selected dealers in the U.S. This new distribution partnership began…
Yamaha Releases The Custom CSVR Clarinets
The clarinet as an instrument has roots dating all the way back to Ancient Greece, Egypt, the Middle East, and Europe since the Middle Ages. Back then, they were more…
Floyd Rose – Still Breaking New Ground
A lifelong musician who has played with the bands C.O.R.E. and Q5 and is lately writing country songs, guitarist and technological guru Floyd D. Rose developed the locking tremolo for…
5 Content Marketing Truths You Need To Know
Content marketing is everywhere today. It's the engine behind the majority of our marketing. Today, our customers have so many options when it comes to getting the information they need to…