The Elephant in the Guitar Shop
The number of guitars made annually in the United States today is the highest in the history of the market. Companies such as Martin, Gibson, Fender, and Taylor are making…
The Drum Shop North Shore
The Drum Shop North Shore | Owner Nate Morrison | Beverly, MA | Founded in 2012 | thedrumshopns.comSecret to survival as a small, independent store: Work your ass off. I…
At 40 Years, Shubb Capos Keeps Firm Grip on the Market
Back in 1974, banjo player Rick Shubb and Dave Coontz, a student of Rick’s and an auto mechanic comfortable with metalworking and design, decided to make Shubb’s unique concept for…
How Do You Promote Your MI Store?
Hiring knowledgeable staff, designing an inviting interior retail space, carrying in-demand instruments and products, developing a streamlined business model – these are all essential steps towards creating and maintaining a…
Uke Suppliers Discuss State of the Market
MMR: In a survey of retailers that appeared in our March 2014 issue, many retailers expressed a belief that the “uke craze” had leveled off somewhat. Nonetheless, over 50 percent…
Courting Customer Reviews Online
Marketing and promotions could be a tricky game even in the old days of one-way mass communication. When all you had to worry about was commissioning a jingle to be…
Brian Ball
Approaching another big Summer NAMM Show this month in Nashville, this spring seemed like the perfect opportunity to check in with one of the industry’s most recognizable companies – Ernie…
The Proposed Ivory Ban
The Federal government and individual state governments have been cracking down on the commercial ivory trade of late. In June, the New York State Legislature passed a landmark ruling amending…
Galaxy Audio Welcomes Pennington
Matthew Pennington brings more than 20 years of marketing and business experience to the Galaxy Audio team. For the last 13 years Matthew served as an advisor, sales and marketing…
Summer NAMM Events, Concerts, Other Attractions
Summer NAMM packs three days and nights of can’t-miss events, live music, and networking opportunities into the days in Music City. Held July 17-19 at Nashville’s Music City Center, Summer…
Yamaha Dealers Piano Pros Training Tour
Yamaha Corporation of America’s Keyboard Division recently completed a six-city Piano Pros Training Tour, which offered Yamaha dealers enhanced marketing and sales strategies, in-depth product demonstrations, technology training and education,…
Trade Regrets: Alfredo Flores, Sr.
Alfredo Flores Sr. was born in Mexico on August 10, 1908 and moved to San Antonio, Texas with his mother and grandmother when he was a small boy. Flores would…