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News July 8, 2013

Nothing Endures But Change

[caption id="attachment_47730" align="alignleft"]This year's Summer NAMM will be held in the brand new Music City Center.[/caption]The notoriously dour philosopher Heraclitus issued the maxim from which this editorial takes its title…

MMR Staff
Jul 8, 2013
News July 5, 2013

New to SNAMM: Music Industry Day

Whether you consider them a problem or an opportunity, our industry’s version of “muggles” will parade through the aisles of our trade show.While some exhibitors are passionate supporters of a…

MMR Staff
Jul 5, 2013
News July 5, 2013

7 To-Do Items on Your Summer NAMM Itinerary

Retail Boot Camp: On Wednesday, July 10th, from 9:00 a.m. to 4:30, sales guru Bob Negen shares how to get more people in the door, how to increase your average sale,…

MMR Staff
Jul 5, 2013
News July 4, 2013

Electra Guitars Returns

A resurrected and rejuvenated Electra Guitars has opened its doors with their classic logo intact, a slate of new products, and a rapidly growing roster of users, artists and friends.…

MMR Staff
Jul 4, 2013
News July 4, 2013

Yamaha Names Fisher Marketing Manager for Electronic Drums

Yamaha Corporation of America (YCA) has appointed Steven Fisher to the position of marketing manager for electronic drums. His primary responsibility will be to advance the market for the company’s…

MMR Staff
Jul 4, 2013
News July 4, 2013

Summer NAMM Preview - Happy Days Are Here Again?

[caption id="attachment_47720" align="alignleft"]Summer NAMM 2013 will make a big splash at the brand new Music City Center in Nashville.[/caption]Just a few years ago more than a few were whispering, “Put…

MMR Staff
Jul 4, 2013
News July 4, 2013

A New Lease on Light: Why Renting Lighting Products Makes Sense

By Alfred Gonzalez[caption id="attachment_47718" align="alignleft"]Alfred Gonzales National sales manager, ADJ PRODUCTS[/caption]You’re probably familiar with rental programs. After all, renting band and orchestra instruments has been a mainstay of the music…

MMR Staff
Jul 4, 2013
News July 4, 2013

Tenor Madness's Randy Jones

[caption id="attachment_47716" align="alignleft"]Randy Jones[/caption]Why mess with anything else? 95 percent of our business is saxophones, with most of our sales being tenor saxophones. We carry Selmer, Buffet, Keilwerth, P. Mauriat,…

MMR Staff
Jul 4, 2013
News July 4, 2013

New Jersey’s Thunderball Marketing Still Treading Floodwater

[caption id="attachment_47714" align="alignleft"]Much of Thunderball's inventory was ruined in the wake of Hurricane Sandy last fall.[/caption]Like many other residents on the East Coast last fall, Joe Levy found himself on…

MMR Staff
Jul 4, 2013
News July 4, 2013

23rd Profile of the American Dealer

[caption id="attachment_47712" align="alignleft"]Optimism is creeping back into the guitar market, along with most other sectors of the MI business...[/caption]For the third consecutive year, MMR’s annual dealer count remained slightly ahead…

MMR Staff
Jul 4, 2013
News July 4, 2013

The Avalon School of Music

[caption id="attachment_47710" align="alignleft"]Students from the Avalon School of Music.[/caption]While neither a franchise operation nor one that fields many outlets throughout the country and beyond, Florida’s Avalon School of Music (two…

MMR Staff
Jul 4, 2013