Courting Customer Reviews Online
Marketing and promotions could be a tricky game even in the old days of one-way mass communication. When all you had to worry about was commissioning a jingle to be…
Brian Ball
Approaching another big Summer NAMM Show this month in Nashville, this spring seemed like the perfect opportunity to check in with one of the industry’s most recognizable companies – Ernie…
The Proposed Ivory Ban
The Federal government and individual state governments have been cracking down on the commercial ivory trade of late. In June, the New York State Legislature passed a landmark ruling amending…
Galaxy Audio Welcomes Pennington
Matthew Pennington brings more than 20 years of marketing and business experience to the Galaxy Audio team. For the last 13 years Matthew served as an advisor, sales and marketing…
Summer NAMM Events, Concerts, Other Attractions
Summer NAMM packs three days and nights of can’t-miss events, live music, and networking opportunities into the days in Music City. Held July 17-19 at Nashville’s Music City Center, Summer…
Yamaha Dealers Piano Pros Training Tour
Yamaha Corporation of America’s Keyboard Division recently completed a six-city Piano Pros Training Tour, which offered Yamaha dealers enhanced marketing and sales strategies, in-depth product demonstrations, technology training and education,…
Trade Regrets: Alfredo Flores, Sr.
Alfredo Flores Sr. was born in Mexico on August 10, 1908 and moved to San Antonio, Texas with his mother and grandmother when he was a small boy. Flores would…
Fender Does Away with MSRP
As of July 7, FMIC will cease the use of “Manufacturer Suggested Retail Prices” (MSRP) on any Fender-branded products in North America.A representative for the company stated, “In an effort…
Yorkville Sound’s Jack Long Appointed to the Order of Canada
On June 30th, his Excellency the Right Honourable David Johnston, Governor General of Canada, announced the 2014 appointments to the Order of Canada. Included on this list of recipients is…
'Women's Road to Rock Guitar' from Alfred Music
Alfred Music encourages women to express themselves by learning how to play lead and rhythm guitar with the new method Women’s Road to Rock Guitar, written by successful rock guitar…
'Serious Blues' from Alfred Music
Alfred Music's Serious Blues series features book and DVD packs for aspiring blues guitarists in search of an authentic sound. Each title features lessons from bona fide blues masters and includes licks…
'The Hobbit: The Desolation of Smaug' for Piano
Alfred Music Releases New Titles fromAlfred Music has released companion folios to the iconic film franchise The Hobbit: The Desolation of Smaug. These songbooks, arranged for Piano/Vocal/Guitar, Easy Piano, and…