CruzTOOLS Announces Name Change

Following the sale of its Powersports tool business, musician tool specialist CruzTOOLS has rebadged as GrooveTech.

The sale and name change allow GrooveTech to concentrate on its core business of developing innovative and practical tools for musicians. Leading the way are the recently introduced Acoustic Guitar Tech Kit and second-generation Drum Multi-Tool, with more products in the pipeline.

“It was a little difficult to let go of the Powersports business,” stated Dan Parks, president of GrooveTech. “But we found a great home for it and can now fully dedicate our attention to the needs of musicians.”