Recent

Bad Cat Introduces the Ocelot — Small Amp. Big Attitude. Total Control.

August 27, 2025

2025 MMR Dealers’ Choice Awards Nominations – Ballot Closes 9/5!

August 22, 2025
Paul Reed Smith and Governor Wes Moore: photo credit Stephanie Lemus/PRS Guitars

Paul Reed Smith Day Declared by Maryland Governor Wes Moore

August 22, 2025

Timeless Elegance Meets Modern Performance: Introducing The ADJ Vintage Bar

August 22, 2025

Slingerland Launches Radio King and Studio King Outfits, Plus Spare Parts

August 22, 2025

Seattle Cascades Now a Fully Powered KHS America Drum & Bugle Corps

August 22, 2025
Reid Peterson (Audio-Technica U.S. Executive Director of Sales, Professional Markets); Julie Van Berg (Mavric Incorporated sales associate); Kazuo Matsushita (Audio-Technica Corporation CEO/President); Pete Petty (Mavric Incorporated principal); Manabu Aoki (Audio-Technica U.S. CEO/President); Jeff Beck (Audio-Technica U.S. Regional Sales Manager, System Solutions); and David Barrett, Jerry Silhavy and John Herr (Mavric Incorporated sales associates). Photo credit: Corey Walthall, Clyne Media

Audio-Technica honors Mavric, Inc. with its President’s Award

August 22, 2025

Solid State Logic Appoints Mark Skipper to National Sales Manager, Eastern U.S., for Broadcast & Live Audio Production Systems

August 22, 2025
Thursday, August 28, 2025
  • Contact
MMR Magazine
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
MMR Magazine
No Result
View All Result

D’Addario Appoints New Product Managers for Percussion/Woodwind Brands

Christian Wissmuller by Christian Wissmuller
August 20, 2014
in Upfront
0
938
SHARES
2.3k
VIEWS
Share on Facebook
ADVERTISEMENT

D’Addario has announced that Nick Gordon and Chris Scialfa have joined D’Addario’s Product Management team as the Percussion Business Unit Manager and Woodwinds Business Unit Manager respectively.

As the company’s new Percussion Product Manager, Nick Gordon is responsible for leading the business management of all percussion products, including Evans, Promark, and Puresound. He manages the Marketing and Product Development vision and strategy for his assigned brands and develops supporting business plans and budgets according to brand goals and creative guidelines.

ADVERTISEMENT

Product specialists Ben Smith and Elijah Navarro each report to Gordon, while he reports directly to Brian Vance, Director of Product Management.

Gordon was most recently employed as a client services executive with The Orchard, a digital music, film, and video distribution company founded to provide independent artists with the ability to sell their music to mainstream audiences. During his time there, Gordon developed and executed a product plan for a new innovative B2B web application and industry website that supported over 20,000 clients by handling music and video ingestion and providing sales and marketing tools, analytics, and a customer relationship management system. Gordon received his Bachelor of Science in Organizational Communication from the University of Kansas. While there, he also studied symphonic and marching percussion and jazz drumming. He is also an active drummer.

As D’Addario’s new Woodwinds Product Manager, Chris Scialfa leads the business management of all woodwind-related products by collaborating closely with the creative team, sales, artist relations, product development, and the operations team. Moreover, he is tasked with assisting in the development of new rule-breaking marketing strategies to relaunch and rebrand all reed products under the D’Addario name, in an effort to increase market share in the advanced student and professional musician market segments. Scialfa also reports directly to Brian Vance, and manages the efforts of product specialists Josh Redman and Kristen McKeon.

Previously, Scialfa worked with Carl Fischer for over 15 years and was instrumental in their rapid and initial growth. In his latest position, Scialfa managed a sales team responsible for national and international retail and distribution. Additionally, he worked with their creative department and product development group to capitalize on market opportunities and implemented a social media strategy to better promote the company’s products and brands. Scialfa is a vocalist and plays the piano, clarinet, and guitar. He earned his Bachelor of Arts in Music from Rutgers University.

“We are confident that both Nick and Chris have the track records needed to grow these respective brands,” comments Brian Vance, Director of Product Management. “We look forward to utilizing their unique expertise and know-how.”

D’Addario & Company is dedicated to inspiring higher levels of creativity and performance for musicians worldwide. For more information, please visit www.daddario.com.

D’Addario & Company, Inc. is the world's largest manufacturer of musical instrument accessories marketed under seven product divisions: D'Addario Fretted, D'Addario Orchestral, Evans Drumheads, ProMark Drumsticks, Puresound, D'Addario Woodwinds, and D'Addario Planet Waves Accessories. A family-owned and operated business with more than 1,100 employees worldwide, the company manufactures 95% of its products in the U.S. employing Toyota’s Lean manufacturing principles. D’Addario has a distribution network in 120 countries and serves more than 3,000 U.S. retailers, all major e-commerce sites, and more than 3,000 endorsing artists.  

Previous Post

NAMM’s Museum of Making Music Benefit Supports ‘Access to Music’


Next Post

Kala Guitarlele

Related Posts

MMR Global

2025 MMR Dealers’ Choice Awards Nominations – Ballot Closes 9/5!

August 22, 2025
MMR Global

Adam Hall Group Appoints Loud Technologies Asia as Exclusive LD Systems Distributor in Singapore

August 15, 2025
Upfront

Hal Leonard to Distribute Latin Percussion (LP) in the U.S.

August 8, 2025
C Cardenas (Music 4 Life), Kat Witten (Music 4 Life), Mark Maxwell (co-owner Maxwell's House of Music), Whitney McNicol (co-owner, Maxwell's House of Music)
Upfront

‘If You’re In A Band’ Series Sparks Partnership for Music Education Scholarship

August 8, 2025
Steven Greenall (CEO, Denis Wick Products) / Stephen Wick (Retiring Board Chair, Denis Wick Products) / Francesco Passera (CEO, Music Center SRL) / Matteo Valagussa (CFO, Music Center SRL) at Denis Wick Products factory in Poole, Dorset, UK (5th August 2025)
MMR Global

Music Center SRL Acquires Denis Wick Products

August 8, 2025
MMR Global

Get Ready to Rock The 2026 NAMM Show: NAMM Celebrates 125 Years with Five-Days of Music, Innovation and Industry Legacy

August 4, 2025
Next Post

Kala Guitarlele

Please login to join discussion
  • Trending
  • Comments
  • Latest

Bad Cat Introduces the Ocelot — Small Amp. Big Attitude. Total Control.

August 27, 2025

Jessica Tropea Joins Neutrik Americas as Customer Solutions Engineer

August 15, 2025

Furch Guitars Introduces Pioneer Series: All-Solid-Wood, Travel-Friendly Short-Scale Guitars

July 21, 2025

Music Sales swoops for Carisch

April 8, 2015

Bad Cat Introduces the Ocelot — Small Amp. Big Attitude. Total Control.

Paul Reed Smith and Governor Wes Moore: photo credit Stephanie Lemus/PRS Guitars

Paul Reed Smith Day Declared by Maryland Governor Wes Moore

Timeless Elegance Meets Modern Performance: Introducing The ADJ Vintage Bar

Slingerland Launches Radio King and Studio King Outfits, Plus Spare Parts

Bad Cat Introduces the Ocelot — Small Amp. Big Attitude. Total Control.

August 27, 2025

2025 MMR Dealers’ Choice Awards Nominations – Ballot Closes 9/5!

August 22, 2025
Paul Reed Smith and Governor Wes Moore: photo credit Stephanie Lemus/PRS Guitars

Paul Reed Smith Day Declared by Maryland Governor Wes Moore

August 22, 2025

Timeless Elegance Meets Modern Performance: Introducing The ADJ Vintage Bar

August 22, 2025
ADVERTISEMENT
The Latest News and Gear in Your Inbox - Sign Up Today!
  • August 2025

    Articles | Digital Issue
  • July 2025

    Articles | Digital Issue
  • June 2025

    Articles | Digital Issue
  • May 2025

    Articles | Digital Issue
  • April 2025

    Articles | Digital Issue
© 2005 - 2025 artistpro, LLC
7012 City Center Way, Suite 207
Fairview, Tennessee 37062
(800) 682-8114

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!

© 2005 – 2024 artistpro, LLC 7012 City Center Way, Suite 207 Fairview, Tennessee 37062 (800) 682-8114

This is Modal Title

Click Me
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?